Goals: Get up outta your rockin’ chair grandma!

10 steps you need to take in order to become more visible, attract more clients and achieve business success…

 

 

Remember the Terence Trent D’Arby song “Dance little sister” which starts with the famous words: “Get up outta your rockin’ chair
grandma!”?

Well, that’s what I want to ask you – are you ready to get up outta your comfort zone and make this the best year ever (and more to come :-))? 

Are you ready to start building that Personal Brand of yours and Boost your Business?

Well, then I have 10 great tips to get you out of your chair and rock! 

In this post we’ll cover the first 5 steps…

Let’s dance!

  1. Decide

What is it that you want in your life? Who do you want to be? How important is it to you to build a successful business, to be your own boss, to be independent, to be free? Do you wish to be a freelancer or an entrepreneur? Both are ok, just decide.

Do you wish to work as a subcontractor for agencies, or do you wish to work directly with your clients? Both are ok, just decide. It’s your choice, do you wish to hold on to this fake security idea or will go aim for the stars?

I am convinced that if you want to start a business or move to the next level with your freelance career, you need to be visible. How else will your potential client notice you, trust you, want to do business with you? Personal Branding is the answer.

It is THE way to become visible in an authentic way (if done properly, that is – don’t listen to the “fake it till you make it” gurus).

Remember Ellen Foley?:

What’s it gonna be, boy?

Come on, I can wait all night.

What’s it gonna be, boy?

Yes or no?

What’s it gonna be, boy?

Yes or no?

 

  1. Stop making excuses

I meet a lot of people who have big dreams and are afraid to go for it. Main reason is the so called security. They are locked in a golden cage and so they do a job they dislike for 20-30 years.

How crazy is that? Is there really no alternative? Is there really no way you can leave that golden cage and do what you really love?

What are your excuses? Be honest…

  • Afraid to make mistakes?
  • It’s not the right moment?
  • I need more skills, experience?
  • I’m not good enough
  • My dreams are not realistic?
  • When the kids are grown up?

 

You do know there is never “the perfect moment”, don’t you? You will never know whether your choice is better than the choice you did not make.

Making excuses does not put you in the driver’s seat, you will not gain respect by making excuses, only pity. And is that what you want?

It’s all about mindset and habits. Are you ready to change these?

Remember Nike?: “Just do it!”

Or how about Muse? (Muse is my favorite band, by the way):

Don’t waste your time

Or time will waste you

 

  1. Craft your elevator pitch

OK, once you’ve decided you want to move to the next level and to become more visible, you need to get out there. Show the world what you are worth.

But what do you tell people when they ask you what it is that you do?

I still meet too many people who answer something like: “coach” (oops, boring, another coach), “consultant” (oh no, he wants to sell me his big theories), “freelancer” (poor you, I hope you will make ends meet), “CEO” (really? interesting, a company I know, big company? “Well no, it’s my company and it’s only me”)…. Whoop whoop.

Not the best examples of an elevator pitch, right? I have written several blog posts about the elevator pitch and I often give open workshops, and in-company training on the Elevator Pitch.

Herewith the short version:

  • Tell them your name !!
  • Who you serve
  • What problems do you solve
  • In what way
  • And what’s the result

 

Example: “I am Cindy, weight loss coach, and I help business women between 30 en 50 lose weight without them having to go to the gym or go on a diet. Thanks to my  C.I.N.D.Y. methodology I promise these ladies that they will lose 10 kilo in 10 weeks . Do you know any business women who might be interested in this?”

Now, how’s that for a pitch 🙂

What’s your pitch? How will you grab their attention?

Remember Eminem?:

Hi! My name is… (what?) My name is… (who?)

My name is… [scratches] Slim Shady

Hi! My name is… (huh?) My name is… (what?)

My name is… [scratches] Slim Shady

Ahem… excuse me!

Can I have the attention of the class for one second?

 

  1. Get out there!

Where are the introverts? Where are the highly sensitive people? And where are the extroverts who still hate networking?

A great deal of people hate networking, so that’s why they don’t attend networking events. And that’s a shame. If you do it wisely, you can achieve major results. How? Well, I suggest you read my blog posts on the 10 commandments of networking part 1 and part 2 or you just book me for a workshop J

Now honestly, why do people hate networking so much? Why do you hate it? Possibly one of the following reasons:

  • I don’t want to disturb people.

Idea: the whole purpose of networking events is networking – people know they will be ‘disturbed’ by people wanting to get to know them.

Idea: keep it short and grab the attention (that is why you should practice on your elevator pitch).

Idea: remember that you might actually be able to help them (personal branding is not about you, it’s about them).

  • I don’t know what to say

Idea: again, that’s why you have your elevator pitch

Idea: how about asking interesting questions?

  • I hate talking to strangers

You mama probably said you shouldn’t talk to strangers. But you are all grown up now and this is bad advice. Strangers hold the keys to all kinds of knowledge that we want. They help us understand more about people and how we relate to each other. Strangers have so much to offer us, and I think we should go out of our way to talk to more of them. Keep that in mind. You can grow and learn from talking to strangers. And if you are serious about your business, you need to invest in personal development and talking to strangers might just be one of the cheapest way to do that J

  • It’s a waste time

That’s right! If you go to every networking event possible, without preparing, without a goal, then yes, it might turn out a waste of time.

If done wisely, it’s not. However, do remember, just like Personal Branding, Networking is a marathon, not a sprint.

So go out there and have yourself a real good time!

Remember Queen? (I just LOVE this song by the way):

Don’t stop me now

I’m having such a good time

I’m having a ball

Don’t stop me now

If you wanna have a good time

Just give me a call

 

  1. Start to blog

To blog or not to blog, that’s the question. Well, my answer is: start to blog. Why? Several reasons actually, here are SOME of them:

  • You attract clients this way – I think that is a good enough reason now, don’t you?
  • You keep up to date with your market, your subject
  • You become a better and faster writer
  • You become the authority in your field
  • You leave a legacy
  • It’s fun

 

Then there are these questions people ask me:

  • What should I write about? Well, what about your market, your clients, your passions, your ideas…. As long as it is valuable to your reader (ie your ideal client)
  • What’s the frequency? I blog every week, but if that seems too much, why not starting every month? I wouldn’t go less than that though, you have to keep some kind of momentum.
  • What if people unsubscribe? Yes, indeed, so what? Don’t take it personally.
  • What gives me the right to write? You do want to build your Personal Brand and become the go-to-person in your field, don’t you?
  • Everything has already been said. No it hasn’t and certainly not by you.

 

And if you are wondering HOW you start to blog. Here are some tips, and know that this is a topic that I cover in all my programs.

Actually it comes down to excuses and mindset again. “what will people say” and “I don’t have the time”. Well, I’d like to return to the first bullet point – how serious are you about boosting your brand and business? Your choice.

And don’t bother with “everything has already been said and written”, because “no it hasn’t and certainly not by you and your way”

Remember Frank Sinatra?

Yes, there were times, I’m sure you knew

When I bit off more than I could chew.

But through it all, when there was doubt,

I ate it up and spit it out.

I faced it all and I stood tall;

And did it my way.

 

Your turn – give me some ideas on how you will get out of your rockin’ chair or comfort zone and rock your business?

 

Get noticed, Attract clients, Enjoy freedom