The secret of the mental triggers
Were you ever in a situation where you hoped you could persuade someone to do something?
Maybe, with a prospect and you are praying he chooses you over the competition?
Or maybe you’d love to become a keynote speaker at a certain event and you’d like to convince the event organizer to book you.
Or you’d like to get connected with sir Richard Branson and you know your neighbor knows him personally, so you’d like your neighbor to get you in contact with Richard? 🙂
Or maybe, you just want your kids to be nice and quiet in the car when you’re returning home after a well-deserved holiday.
Everything has to do with influencing skills.
I could talk for hours or write a whole book on influencing.
However I’d like to focus on the mental triggers.
I discovered the concept of the mental triggers when reading Jeff Walker’s book “Launch”.
He says: “Mental triggers are those things that directly influence how we act and how we make decisions”
They’re incredibly powerful, and they act on a subconscious level.
I will not cover all of the mental triggers he discusses in the book or in this video.
I’ll just focus on 3 of them and give you some ideas on how you can use these while building your Personal Brand.
People tend to follow others in positions of authority.
Think about policemen in their uniform.
Or when you were a child, you believed everything your teacher was telling you.
When you build your Personal Brand, you are building your reputation and becoming an authority.
That’s the idea.
That’s also how you will stand out from the competition,
why your prospect will want to work with you and
how you can ask higher fees for your services…
And if you do not feel like reading the book, here are some tips: share your valuable content with your target audience via LinkedIn, a blog, a video, public speaking, a book, an eBook…
I discovered that concept when reading Robert Cialdini’s book Influence.
Reciprocity is the idea that if someone gives something to us, we will feel some obligation to give them something back in return.
In my seminars and programs I often refer to “Give and you shall receive”.
Personal Branding is all about becoming the go-to-person in your field.
This means you need to build a network of prospects, clients, fans, influencers, ambassadors.
One of the best ways to build your network is by introducing people to other people.
That is a “giving attitude” and the law of reciprocity will see to it that people will be more generous in sharing their network with you too.
What would you choose: attending a sales training with somebody you like or with some stranger.
Considering the fact both trainings are of the same quality, we choose the likeable trainer.
We enjoy doing business with people we know, like and trust.
And Personal Branding is about increasing the “know-like-trust” factor.
One, by doing likeable things – being kind, generous, gracious.
Two, by being authentic and humanizing your branding & marketing.
People do not like to do business with a faceless person.
Your turn, please share with us what mental trigger you will focus on today and how you hope it will help you improve your impact.