… And 5 reasons why you HAVE to have a client-attracting LinkedIn profile!
It’s spring time – I love it! I’m crazy about the sun, the spring, the good vibes…. Springime is also, for a lot of us, often a little less stress and hectic. And often a good time to do some things we never have the time for.
How about taking the time to have a look at that LinkedIn profile of yours?
I still meet a lot of entrepreneurs who have a lousy profile. I hope you don’t.
I always wonder why that is… why does a coach, interim manager, consultant, trainer not take the time to have a decent LinkedIn profile. So I asked some people, and I found out there are a lot of myths about LinkedIn.
So I’m here to help you get rid of the false ideas you might have about LinkedIn.
1/ LinkedIn is only for jobseekers
LinkedIn is indeed an ideal tool for people who are looking for a new job. However, for us, entrepreneurs, it is also a valuable tool.
And it’s one of the best tools to attract clients, and build your reputation. So unless, you have the best reputation in town and all the lucrative clients you want, I’d suggest you get your LinkedIn profile up & ready.
2/ LinkedIn is an online CV
If you are looking for a job, your LinkedIn profile may look like a CV. If you are an entrepreneur your LinkedIn profile should be client-attracting. This means that you should address your target audience and show them how you can solve their problems and why they should come to you. People who visit your profile are not only interested in your experience, they want to know whether you are the one they want to ‘hire’.
3/ You should have as many connections as possible
Well, it’s interesting to have a lot of connections – sales & networking are a numbers game. However, it is far more important to have qualitative connections. Quantity alone is not enough. So, when you send an invitation to connect, send a personalized invitation and explain the person why you want to connect with them on LinkedIn. And when you get invitations, don’t just say no, if you do not know the person. However do not say yes to every invitation too. Reflect on how that person might be of interest directly or indirectly to you. If not. Don’t accept.
4/ The more you update, the better
Well, LinkedIn has its own algorithm just like Google, and updating regularly is interesting. However, you have to put yourself in your target audience’s place and ask yourself: will they be interested in what I have to say? Don’t spam, don’t be too salesy. Share valuable interesting content and information.
5/ Serious people don’t waste time on LinkedIn
If you are serious about your business and your brand, you should be serious about LinkedIn. And don’t worry, you shouldn’t spend hours per day. I recommend a minimum of 15 minutes a day to check what your connections are talking about, to share some valuable content, to see what’s going on in your market… You’ll be surprised how much value you will get out of 15 minutes LinkedIn a day. So, trust me it’s not a waste of time. I’ve attracted more clients than I can count via LinkedIn. So why not you?
By the way, here’s a great infographic on LinkedIn’s Do’s & Don’ts:
Click To Enlarge