All posts by Greet Bunnens

how to plan your business year the smart way?

How do you plan your business year the smart way?

7 steps

You do not need the beginning of the year to decide that this year will be your best year ever.

The problem with good intentions on 1 January is that we hardly stick to it.

If we have one already, those intentions.

We have great plans. And there is little to nothing that gets realized.

One of the reasons is: 1 year is long, way too long. And we tend to overestimate the things that we can achieve in 1 year (and underestimate the things we can achieve in 10 years)

And yet we have to plan. Even though some of us (me) don’t like this.

However, I have learned that you cannot be successful and cannot lead a stress-free life if you do not plan. Especially in terms of business. It is a must.


And to be honest, I do not want to live like a stressed-out chicken who has panic attacks at night and is a zombie during the day: -o

So planning, it is.


I did my homework and did some searching.

I searched for the best and most fun ways to plan.

And I have found a way that I will share with you – my 7-step plan 🙂

It’s a combination of ideas that I got from books like and and and a lot of courses that I’ve attended on the topic of time & priority management.


Is it the only sacred way to plan?


But it helps me and maybe you too.


Here is my 7-step plan


  1. Identify your mission, your why

It is important that your company vision fits your personal vision. It seems obvious, but we tend to forget it when we look at our business plans.


The point is that you have to put your long-term vision on paper. Think about who you would like to be in ten years, what will you have realized? Even if you have no idea how you will get there.


If you ask in the beginning: “how?” you will probably kill your mission. So forget about the HOW for now.


  1. 1-year plan

Only after you have written your ten-year mission, should you ask yourself “How can I achieve this?” Then, based on your ten-year mission, think about where you want to be in 1 year and write it down on paper.


  1. 12-week year

Next, identify your 12-week goals – what should you do the coming 12 weeks to achieve your annual goals? The authors of the book “the 12 week year” say that you have to treat every quarter or 12 weeks as a full business year. After those 12 weeks you celebrate or have a holiday, and then you start fresh with a new “year”.


In this way, you create a sense of urgency because your “annual” goals must be achieved within 12 weeks. So no time to waste. You cannot say “oh, we have a lot of time left”. No, you only have 12 weeks. So hurry up!


  1. Weekly planner

Each quarter consists of approximately 12 weeks – record your 3 main weekly goals and tasks and priorities. That is your weekly power action list. Use my free downloadable weekly planner for this.

Weekly Planner Greet Bunnens

  1. Daily power actions

And every weekday, at the beginning of your day, you identify your power actions of the day. What are you going to do today that will lead you to your overall goals? Schedule this on your agenda. Daily!


  1. Quarterly wrap-up

At the end of each “12-week-year” or quarter, review a quarterly overview and study your business progress, your focus, your personal development and do not forget your personal goals in your private life.


  1. Year-end wrap-up

Make sure you have a business wrap-up at the end of the year. Think back to the business year, your progress, your sales, your achievements, your challenges, your breakthroughs …


Voilà! It’s that simple.


I discovered a great tool to help you with the planning: The Daily Greatness Business Planner from You can find it at

You can, of course, download my own weekly planner here for free. It is a fillable pdf, so you do not have to print the document. You can find it here:

Weekly Planner Greet Bunnens

Good luck !!


Your turn – what’s your secret planning tool?



5 surprising answers to common questions about LinkedIn

5 surprising answers to common questions about LinkedIn


Hi there

I get a lot of questions about LinkedIn.

LinkedIn and I, we go way back.

We have a bit of a love/hate thing going on.

Thanks to LinkedIn I was able to grow my network and my businesses pretty fast.

But LinkedIn made some strange decisions and changes lately.

Don’t always like these changes.

And I’m not the only one.


Anyway, a lot of people are aware that I know a thing or two about LinkedIn.

So they ask me many questions about it.

And sometimes I have surprising answers.

Answers that even surprise me (well, that would surprise the older me).


Let’s cover 5 of the common questions I often get and my answers.

Feel free to react if you agree or disagree.

>>> And obviously, feel free to share with whomever it may concern.


  1. Should I connect with people I don’t know?

My answer – yes, you could. Even though LinkedIn mentions you should not connect with people you don’t know, LinkedIn is the best social platform to grow your professional network online and offline. I’m convinced it is a huge mistake to say no to all those interesting people and opportunities. This being said, you should not connect with everyone who sends you an invitation either. There are fake profiles out there, there are people who want to connect for the wrong reasons, etc….

My approach: What’s their profession? Are our professional ambitions aligned? Do we have at least 10 common connections? Where are they located? Do they have a profile photo (not a logo or worse, nothing)?

You should ask yourself the same questions before sending an invitation. And when you do send an invitation, please add a small intro text explaining them why we should connect.

I used to make a big deal of people sending me an invite without that intro text. However, as 99.9% is too lazy to add this intro, I stopped being irritated about it.

Again, you can immediately make a good impression if you add that little intro text.


  1. Should I hide my network from other people?

LinkedIn gives you the possibility to hide your network from others, by asking you ‘who can see your connections’

There are 2 possibilities: only you or your connections.

This means that when you choose ‘only you’, others will only see the connections they have in common with you.


how to hide your linkedin connections
how to hide your linkedin connections


I strongly believe in an open network and in the giving, connecting approach.


I think it is silly and narrow-minded and so 20th century to hide your network from others.


And if you are afraid your competitors will benefit from that, well, then don’t connect with them in the first place.  I hope you don’t mind me being blunt here.

Hiding your network is so narrow minded
Hiding your network is so narrow minded


  1. Should I write an article or share a post?

Not so long ago LinkedIn introduced “Publish a post” (which is called “Write an article” now). The idea was to create some kind of blog site on LinkedIn. Good thing was that your network was notified when you published a post.

I loved this, and I used to advise all my (blogging) clients to use this platform.

However, a little while later LinkedIn inserted an algorithm which meant that only about 2-5% of your network is notified when you publish.

This is a pity.

So even though I still use “write an article” I am more and more in favour of sharing a post (instead of writing an article) because I have noticed that I get much more views. Beware, the views don’t tell you everything either. It’s not very reliable. Better concentrate on the number of likes and shares if you want to measure something on LinkedIn.


  1. Should I mention “looking for a new opportunity” in the headline?

I have had a lot of discussions with numerous recruiters and headhunters on this topic.

In my opinion, you should NOT put “looking for a new opportunity” in your headline.

  1. It gives the impression you are desperate.
  2. You are better than that. You have skills, talents, experience. You have a lot to offer to your next employer or client. Don’t waste it over a pitiful headline. Instead, create a headline and summary that tells your reader what you can do for them.
  3. Last but not least. What’s an “opportunity” anyway? What kind of opportunity are you looking for?

Some recruiters tell me they like the “looking for a new job”. Reason: “I will be able to help the candidate find the right posiition.”

I’m gonna sound blunt again, but do I have to believe that? Or is it just easier for your search?


  1. Should I use keywords in my LinkedIn profile?
how to post an article on linkedin
how to post an article on linkedin


Yes and no.

LinkedIn is not Google.

When people are searching on Google, they use keywords and keyphrases.

On LinkedIn, they look for people. They search for names, rarely for skills. And another difference is that you often ‘discover’ people instead of only ‘searching’ for them.

So in other words, using keywords in your profile like you would do for S.E.O. sake on your website, is not that relevant.

Does this mean you should not use keywords at all?

I believe you should. Add them in your headline and summary (specialties section). Not because it will allow you to be found easily. However, in case your target audience stumbles upon your profile and reads the headline and the first words of your summary, you better want to make sure your headline and summary make it very clear what you can do for your target audience. And keywords can just do that.


Your turn – share your common question and/or surprising answer



Partnerships & Sponsorships: 7 tips to close the deal

Hi there,

Have you ever had a mail in your inbox from an organization asking for money?

And I don’t mean these crazy mails from some guy who won the lottery.

Or a girl who’s totally in love with you and wants money for her plane ticket…


I received a mail from a Chambre of Commerce like organization.

They are looking for sponsors for their new year’s event.


The mail said something like:

Dear entrepreneur,

We hope to get your support this year.

Please find the sponsor contract attached.

Best regards…


I don’t know about you, but I did not feel like becoming a sponsor.

The question that popped into my mind was:

What’s in it for me?


And that, my dear reader, is the question you should always ask yourself.


What’s in it for the customer?


Or for the sponsor in this case.


Anyway, I was curious to find out, so I opened the attachment.

I got a long explanation of the organization.

Then about the events they had organized the previous years

Then about the keynote speakers they invited the previous years.

No clue who they will invite this year…

And finally the different sponsor deals.


The whole document is “interesting” I’ll just focus on 3 things that caught my eye…

  • If you become a sponsor you’ll get sufficient media coverage and visibility
  • You will also get a couple of free admission tickets (number to be discussed)
  • Please fax your signed copy to …. (is this the 21st century?)


What can we learn about this?


7 tips to attract great sponsors & partners:

  1. Build Know-Like-Trust

If the sponsor does not know you and your organization at all, he will not be eager to give you money. That’s obvious, right? Apparently not.

Remember the rule of 7: a prospect needs to see, hear, or otherwise be exposed to a message at least seven times before they respond in some way, shape or form.

The same with sponsors.


  1. Identify the “WIIFM” – What’s in it for me (for the sponsor).

Start your sponsorship proposal with this. Why should I give you money? Honestly. Your offer should be remarkable. A no-brainer. Focus on the benefits and outcomes for the sponsor.


  1. Don’t ask people to “donate”

Instead ask them to “join”, “build”, “attract”, … People love to be part of something, of a community. Make use of that.


  1. Get specific by laying out different sponsor deals

And listing exactly what each sponsor deal includes. The more your audience knows, the more comfortable they’ll be with sponsoring you.


  1. Add social proof

Show them who are the other sponsors. And how many they have donated. (if you have permission to do so).


  1. Customize where possible

Whenever possible, have an appointment with your possible sponsor. Listen to them. What are their ambitions? What are the challenges they are facing. Can you help in any way? And customize your sponsor proposal appropriately.


  1. Follow-up

After you have sent your customized remarkable sponsorship proposal… follow up. It is said that 80% of sales are made on the 5th to 12th contact. Same is true for sponsorship deals.


sales statistics follow up with your customers


Your turn – what’s your golden tip with regards to sponsorship/partnership deals?



What’s the secret strategy behind FREE


‘Why do you give it all away for free?’

That’s the question I often get.

And especially when it comes to the Business Boost Event.

This is a free 2 day training event – free.

Well, you only pay for catering.

But it’s kind of free

Why do we do that?

Giving it all away for almost free?


There is a strategy behind all that free stuff.

And you should learn that strategy too.

If you want to sell more.


It’s all about this process:


Before I explain the process, I want to tell you that it is obvious that we and our business will not survive if we do everything for free.

We also have several in-depth training programs we offer to those who wish to work together with us on their business.

These training programs are not for free.

And let’s be clear here: this is what we want to sell.


That’s not a secret.

All Business Boost Event attendees know this.

Expect this.

And some really look forward to this.


But how do you sell a program with a price tag of a couple of thousands of euros?

To a group of entrepreneurs who don’t know you?

Well you don’t sell it.

It’s impossible.


People buy from people they know like and trust.


They don’t buy from a nobody.

So you need a strategy, a system.


This is the system:


Know: People have to know (about) you. That’s obvious. If they don’t know you or your product how will they be able to buy your stuff?! (Personal) Branding is an important way to get noticed by your potential clients.

>>> We have spent a vast amount of time and money on getting our (personal) brand out there. Think networking, social media, partnerships…


Like: It’s important that you increase your likeability. For instance by being generous, by showing the real you in an authentic way.

>>> We have started a Facebook and LinkedIn group where we show what we do and who we are ‘behind the scenes’. We have recorded serious video’s but also some crazy & fun ones.


Trust: Show people you are an expert, that you are worth listening to (and buying from). Again Personal Branding is thé tool.

>>> When we organize our 2 day Business Boost Event, we share a huge amount of knowledge and experience. People ‘like’ us for our generosity and they trust us because they see we know what we are doing.


Try: Once people know, like & trust you they are likely to buy from you. Some, however, would like to ‘try you out’. That’s the moment that you give away valuable stuff. This is the moment that you work with  try-out periods.  For example, the test drive with a new car. Or the free cookie you can taste in the supermarket.

>>> Or the free Business Boost Event. We also work with a satisfaction guaranteed clause. If people are not satisfied with what they have bought, they can opt-out and get their money back.


Buy: If people are happy with the test drive, there is a strong possibility they’ll buy the car if the need a car.

>>> If people are happy with the free Business Boost Event, there is a strong possibility they’ll buy the programs if they feel they need it and can’t or won’t do it by themselves.


That’s the whole strategy behind the free Business Boost Event.


Oh, and this being said, strategies and systems and the like…

I also like to believe I am a generous person 🙂

And I strongly believe in this quote:



>>>    Your turn: what is your free give-away?



The secret behind my work-life balance.

I’ll never be sad again…


Hi there

How do you do all that? How do you manage it?

That’s a question I often get.

I’m pretty visible online and often attend networking events.

I work with my clients, I work on my marketing, I organise online and live events…

That’s the professional side.

On the personal side, it is important for me to spend time with my family & friends

And I also need me-time.


So how do I manage all that?

Don’t worry, I do not wish to work 100 hours a week.

That is not my definition of a fulfilled and happy life.


A friend of mine asked me that question.

She knew I was on holiday and still she saw multiple social media posts of mine.

She also received an email with my blog post.

So she said to herself: ‘even on holiday she keeps on working.’

She also said to herself: ‘this is not the lifestyle I want. If this is what Greet will be teaching me, then I am not interested’


Thank God, she told me what was bugging her.

This way I can give an answer to her.

And to you, should you be worrying about that too.


I can tell you a lot of things about time and performance management.

About work-life balance.


But I’ll focus on my S.A.D. approach.

If you follow this approach you’ll never be SAD again 🙂

At least not with regards to your professional time management.


We, entrepreneurs, have a lot of stuff on our plate.

And what you need to know is …

You don’t need to do everything now and all by yourself.

That’s it.

You need to know how things work, but once you figured that out…

  • Stop repeating the same thing all the time.
  • Stop doing everything manually
  • Stop doing everything yourself


That’s the secret. The S.A.D. method:



Think in terms of systems and processes all day long.

Example: I batch my blogs and vlogs. In other words, I do not write a blog post every week. I usually write 4 blog posts at the time. I block time for that. Once written I’m all set for the coming month.



There are a lot of tools out there that will enable you to simplify your life.

Example: let’s take the blogging example. Once I’ve written the blog, I send it via an email service provider (Mailchimp, ActiveCampaign…) to all the people who have opted in for my blog. This happens automatically. Another system (MeetEdgar) distributes my blog posts (and other posts) over and over again over time. Automatically. Easy, simple, efficient.



I have a wonderful assistant who helps me with a lot of administrative things. I’m not fond of that, I am not good at that.

Example: let’s focus on blogging again. For example Facebook does not like the automated posts that much. So I combine the automated stuff with manual posting. And luckily I do not have to do that myself. My assistant Christine helps me distribute my blog on Facebook, LinkedIn … during the week. She does that manually. Facebook & LinkedIn happy. Me happy 🙂


That’s the secret.

Not so difficult and fancy huh?

Just do it. It will make your life easier. Promised

You will never be SAD no more 🙂



Up to you now – what’s your efficiency secret?



The worst client experience

Hi there

Boy, I was pretty angry last week.

It still surprises me how many entrepreneurs and sales people are not at all client oriented.

Lots of them still give me the impression that they are king and the client is the clown.

Many of them give me the feeling I (the client) am lucky and should be grateful that they allow me to buy their services/products.


What happened?

I organize events and seminars on a regular basis.

Quality, atmosphere and energy are important for me.

So I’m always looking for the right venue.

Once found, you need to have a discussion with the owner about pricing etc.


And that’s where it often goes wrong.

Why is it so difficult for some to make a decent offer?

With decent I mean: clear, simple, no sudden changes, no surprises.

It seems an impossible job.

Why is that?


And once you start asking questions about the offer, especially about the sudden changes (read: surcharges)…

Why do some feel the need to blame you, the client?

Why is it so difficult for some to take responsibility?

Why is it no-go to say “I’m sorry, I made a mistake.”


Last week I’ve heard things like:

  • “If there was no attachment, you should’ve asked for it.” (Read: and don’t you think I’ll apologize for my mistake)
  • “We recently added that surcharge, It’s in the new attachment. You have an old one.” (Read: live with it and pay)
  • “We forgot to mention that you should pay for the cutlery, and garbage, and our golden waiters” (they are extremely expensive, that’s why they must be made of gold)
  • “We are all into building a real connection with the client.” (by blaming her and her assistant? Interesting)
  • “If you are not happy whit our offer, you can always cancel.” (but you’ll have to pay anyway because the free cancellation deadline has been passed.)


I can go on and on with examples like this.

Can you blame me for being a little upset?!

Maybe I’ll write a book about it one day.


In the meanwhile, 5 tips to make the client happy:

  1. Keep it simple.

Don’t overload the client with complex offers, a zillion options and sudden surprises/surcharges.

  1. Made a mistake? Take full responsibility.

Say sorry. Fix the problem. And never ever blame the client for your mistakes.

  1. Dare to say no.

If you cannot deliver what the client is asking, tell him. Be honest.

  1. If you cannot help the client directly, help him in another way.

Suggest another solution. Get him in touch with somebody else in your network….

  1. Don’t always give the client what he asks.

Being client-oriented is advising the client. Sometimes this means you need to suggest something different from what the client asks.

  1. BONUS: Under-promise, Over-deliver

I promised you 5 tips and you get 6 of them 🙂


Your turn: Share your 7th tip. Thanks!



What’s the secret to success?

That secret is called A.C.T.I.O.N.


How come some people seem to be successful,

Seem to achieve all their goals

Seem to realize their ideas…?

And others don’t?

Are you part of the first group?

Or do you know the secret to success?


The secret to success.

Doesn’t that sound sleazy and phony?

Is there really 1 secret?

And what is success anyway?

The answer to that is very personal.


This being said, I have been triggered by that concept almost my whole professional life.

That’s why I studied the subject in depth.

I read the books, whitepapers and blogs,

I follow these so-called successful people,

I have interviewed successful and not so successful people.


And we (my colleague Karina and I) have discovered there are 6 main success factors.

6 elements that separate the successful people from the others.

We’ve combined these 6 elements in our A.C.T.I.O.N. model.

A.C.T.I.O.N. has 6 letters – 6 success factors.

And combined, it all comes down to taking action.


Now I know you’ll probably be thinking:

“Boy, this is no rocket science.”

I know all this.


Question is: what do you do with this knowledge.

Do you put it into practice? And how?

Be honest to yourself.

I know I don’t always apply the method vigorously.


Ok, let’s have a look.


  • Accountability & responsibility

Personal accountability isn’t a trait that people are born with, it’s a way of living that you can learn.

When you’re personally accountable, you take ownership of situations that you’re involved in.

You see them through, and you take responsibility for what happens – good or bad.

You don’t blame others if things go wrong. Instead, you do your best to make things right.


The American Society of Training and Development (ASTD) did a study on accountability.

They found that you have a 65% chance of completing a goal if you commit to someone.

And if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.

Your turn: how will you become more personally accountable? And improve your success ratio?


  • Competence

Fortune 500 leaders spend about 30 minutes per day on Personal Development.

In other words they spend 11.000 minutes per year on developing their skills, competences & knowledge.

Or 23 days (of 8 hours).

How much time do you spend on personal development?

Now beware:

These study results (conducted by the Internationa center for management and organization effectiveness)  suggest 30 minutes per day. Not 8 hours per day.

I still meet a lot of people who never get anything done because they never stop learning.

And that should not be the case either.

The idea is that you have to: LEARN – DO – LEARN – DO – LEARN – DO…

Your turn: what skills do you wish to master? Social media, sales, marketing, public speaking? … (we can help you with that 🙂)


  • Target

Successful people set goals. Full stop.

Until a couple of years ago I never set goals.

I had some crazy reasons for that.

You can find out what reasons and how silly I was in this video

and Laugh Out Loud :-/


Anyway, write down your goals.

Share it with others.

And forget about SMART goals.

Dare to dream big.


Your turn: what’s that dream goal of yours?


  • Implement

The Business Boost Event motto is:

“The difference between dreams and reality is called implementation.”


This is where it often goes wrong.

Way to often do we see our students energized, inspired,

They have new skills, new ideas

Good resolutions.

And then somehow, they never implement.

What a pitty.

That is why I wrote the blog about the Power Action Method© recently.

It helps you set your goals and implement.


That is also the reason why my colleague Karina and I have developed a specific training program called the Implementation Booster.

To help people grow as a person and build their business.

AND to help them implement what they have learned along the way.

Interested? Join the program. It’s almost for free. (it’s in Dutch though)

don't wait

  • Overcome limiting beliefs and excuses.

Another major reason why people are not successful.

They never start or they never finish.

And all because of limiting beliefs and silly excuses.

Question is: how can you get rid of these excuses?

Answer: read my blog post on that topic. You can find it here.

Your turn: what’s your excuse that is preventing you from moving forward?


  • Navigation plan

Imagine this…

You’re on holiday in la Provence

and you are really hungry.

There’s nothing in the fridge yet.

You start dreaming…

Dreaming about ice cream.

About “la coupe surpise” – 10 scoops – 10 different flavours.



You know where to get it. Near the Mont Ventoux in a village called Bédoin.

But how can you get there? Without wasting too much time.

You are terribly hungry, remember?



  1. You have to know where you are now. Duh!
  2. You have to know your destination.
  3. You look for a map
  4. And/or a guide. Someone who knows the fastest route to the village.


That’s what we mean by navigation plan.

Karina and I have a map/plan just like that.

It’s called the B.I.Z.B.O.O.S.T. journey.

And we’d be happy to be your guide.

Interested? Contact us.



Your turn –  what’s your secret to success?

Please leave your feedback in the comment field below.


dare to dream




How to get rid of silly excuses and beat procrastination

Hi there!

Recently I was interviewed by Kawtar Najjar for her ‘The Online Business Rebels Summit’.

The goal of the summit is to inspire and enthuse (young) entrepreneurs on their business journey.

Obviously, my cup of tea.


One of the questions Kawtar asked me was about excuses and procrastination

We all have excuses that keep us from realizing our goals, from implementing, from getting things done, etc..

How do you overcome these excuses and beliefs?


This is indeed a major topic for entrepreneurs (for everybody actually)

And I have studied the topic for years.

I could give you hundreds of ideas and tips.


But let’s keep it short.

Let’s focus on 3 ideas that have helped me overcome my doubts and fears and helps me beat procrastination.

3 ideas that help me get moving.


1. Everything is relative

Everything is relative

Einstein said it. Paulo Coelho too.

People tell me things like:

  • I’m a single mom, so I can’t…
  • I had a difficult childhood, so I can’t…
  • I am too ugly, small, big, weak….
  • I don’t have the money…
  • I don’t have time…
  • I need to do/study this first…


What’s your excuse?

I tend to think: “There are 7 billion people on this planet. Do you honestly think there is not at least one person who has experienced worse situations and still was able to realize his or her dreams, got things done, came into action?…”



2. Your why

remember why you started

Do you remember why you started?

Pursuing the career of an entrepreneur is not easy.

So why did you start?

Why are you doing what you do?

What is your purpose, your why?

Remember that when you are facing difficulties.

Or when the evil procrastination monster knocks on your door.


3. 5 second rule

5 second rule

I love Mel Robbin’s book “the 5 second rule”.

Such a simple rule.

And boy, what a powerful rule.

Mel says in her book that whenever you feel a hunch (you know you should do something) you need to act on it quickly. You have 5 seconds before your brain takes over and comes up with a million excuses to not do the thing that you know you should do.

For instance, get up early.

Or call prospects.

Or say ‘I love you’ to someone dear.

So what’s the secret behind the 5 second rule.

Simple– you count backwards: 5 – 4 – 3 – 2 – 1 – GO.

And when you say the word GO, you act.

It’s as simple as that.

Not always easy.

But really simple.

You should try it.



So what is your excuse?

And how do you overcome excuses? Please do share in the comment field below. Many thanks.

The Power Action Method©

Or how to achieve your goals in 3 simple steps.


Hi there

I’m back – holidays are over.

I’m full of energy and have ambitious  goals and plans.

You don’t have to wait for the 1st of January to start with good resolutions.

How about you?

Do you have some ambitious goals and plans after the holidays?


Now how about realizing these goals

Have you ever been in a situation where you were so committed,

You really believed in yourself,

You really believed in the goal you had set,

And then something went wrong along the way.

Maybe other priorities.

Maybe some urgent thing in the family.

Or just maybe you lost interest?


Now how can we avoid this?

The Power Action Method© might just be the way…


This method works for me. I might just work for you too.

No rocket science.

3 simple steps.

And you might say “yeah Greet, I know all this”.

My question: “OK, and do you do something with this knowledge? Do you put it into practice? There is a difference between knowing and doing.  There is a difference between thinking and acting.”

And specifically step number 3 is where it goes awry for most of us.


So here are the 3 steps:

  1. Identify the goal and shout it from the rooftops (so to speak)

What is it that you want to achieve? Lose weight? Run a marathon? Shoot your first video? …

Now share this with the world, or at least with minimum 1 accountability partner. A person who will keep you accountable. Keeping it all to yourself reduces the chances of reaching that goal tremendously.

  1. Identify the Power Actions

How do you eat an elephant? One bit at the time.

In other words, how can you cut your goals into sub goals (or what I call the power actions)? What are the steps you need to take in order to achieve that goal? For example, if you want to start a video blog you’ll need to have a camera and microphone, you’ll need a script, you’ll need to get comfortable in front of the camera, you need to look for a video editing tool, create a YouTube account etc….

  1. Every day choose 3 Power Actions and schedule

This is the important part we often ‘forget’.

Every day in the morning you choose those 3 Power Actions you will focus on that day. Plus, what is crucial: schedule dedicated time in your calendar.

Just having this little to do list, is not enough. You need to block time in order to get it done.

And ideally, you do this first thing in the morning. Brian Tracy calls this ‘eat the frog’. Get the important stuff done first.


What I would like to suggest is that you try this method for 60 days. That way you create a habit.

And this important process should really become a habit.



Your turn:

What is that big goal you of yours?

Share it in the comment field below


PS: should you have interesting business goals and you’d like to get some help achieving these, join our free two-day Business Boost Event (in Dutch), this is a business training for ambitious entrepreneurs just like you.

[VIDEO] Are you a commodity?

I recently went to the Camargue located south of Arles, France, between the Mediterranean Sea and the two arms of the Rhône River delta.

It is a beautiful place and it is well known for a couple of things:

  • The white horses
  • The flamingos
  • And fleur de sel

And I would like fous on fleur de sel.

Fleur de sel is one of those small but indispensable touches, like good quality olive oil or fresh herbs, that changes an ordinary meal into a culinary experience. You may not want to use it every single day, because it is expensive, but there are certain dishes that will be markedly improved when you do.

Why is it so expensive?

3 reasons:

1.      It is rare

There are only a couple of regions in France, Portugal and Spain where this special salt can be harvested. It’s not like typical table salt.

2.      It needs to be harvested by hand

First of all, you need to wait for the perfect moment: hot summer days and no wind. Second, it is a very delicate process which requires manual labour and special tools.

3.      The brand

Fleur de sel has a very solid reputation, not only because of the quality of the project. I’m sure that these well-known chefs raving about fleur de sel have also improved the reputation of this special salt.


Now what does this have to do with you and your business?

It is clear that fleur de sel is not a commodity like table salt.

And you shouldn’t be either.

Because being a commodity means you’ll have difficulties standing out from the competition, attracting, clients, asking higher prices and living a fulfilled (professional) life.

So, how can we avoid being a commodity?

1.      Be rare, be unique

Identify your unique selling proposition. What makes you unique? How can you stand out? Check out my vlog if you want to know more:

2.      Ask higher prices

Asking higher prices (than the competition) will make you stand out. People perceive higher prices with a higher quality. Low prices equals commodity. Check out my vlog on how to double your fees here:

3.      The brand

Always be building your Personal Brand. How? Download your FREE ebook “5 steps to build your Personal Brand & move your business to the next level” here:

Btw, want to see the related video?  Here it is:


Your turn

What steps have you taken in order to avoid being a commodity?