Yesterday I was at a networking event and the lady who gave the keynote (Nathalie Arteel) was talking about the book that she’s written. (a must-read by the way – very inspiring for entrepreneurs like you and me).
And she was talking about her son.
He told her at breakfast: “I know what I want to do when I grow up”.
“Really, tell me..” she said to her son, Tim.
“Well, I’d like to be an inventor.” (I believe he wanted to make flying shoes so older people can ‘go’ faster)
Anyway, she was proud to see a future entrepreneur in this kid.
And I was thinking… imagine I meet this kid in 15 years at a networking event…
What will he say when I ask him about his business?…
First, I hope he hasn’t given up on his dream
Second, I hope he does not say something like “I’m selling shoes” (especially not if he was able to produce these flying shoes :-))
It would be such a shame if he would not be able to talk enthusiastically about how he helps these older people move faster thanks to his invention.
Brings me to the article I wrote last week. On what a terrible impression people can make when they have to talk about their job.
And that is a shame.
It’s even more a shame if you are an entrepreneur / freelancer and you can’t come up with a decent answer when people ask ‘what business are you in?’
I have discovered a couple of mistakes that a lot of entrepreneurs make when it comes to their message:
- It’s boring
- It’s too long
- It’s not relevant
- It’s too short
- There is a lack of passion and enthusiasm
- Nothing spontaneous about it
- It’s too formal
- etc etc…
Image you would share your message and people would really listen…
and they would want to know more about you…
and about your business…
how great woud that be?!
I have discovered that it doesn’t have to be that difficult to share a compelling story.
All you need is 7 steps.
Want to know the full 7 steps?
See you soon!
YOUR TURN: what business are you in? Tell us 🙂