Category Archives: Speaking

How to wow your audience with your story – 4 steps

Hi there

Yesterday I was at a networking event and the lady who gave the keynote (Nathalie Arteel) was talking about the book that she’s written. (a must-read by the way – very inspiring for entrepreneurs like you and me).

And she was talking about her son.

He told her at breakfast: “I know what I want to do when I grow up”.

“Really, tell me..” she said to her son, Tim.

“Well, I’d like to be an inventor.” (I believe he wanted to make flying shoes so older people can ‘go’ faster)

Anyway, she was proud to see a future entrepreneur in this kid.

And I was thinking… imagine I meet this kid in 15 years at a networking event…

What will he say when I ask him about his business?…

First, I hope he hasn’t given up on his dream

Second, I hope he does not say something like “I’m selling shoes” (especially not if he was able to produce these flying shoes :-))

It would be such a shame if he would not be able to talk enthusiastically about how he helps these older people move faster thanks to his invention.

Brings me to the article I wrote last week. On what a terrible impression people can make when they have to talk about their job.

And that is a shame.

It’s even more a shame if you are an entrepreneur / freelancer and you can’t come up with a decent answer when people ask ‘what business are you in?’

I have discovered a couple of mistakes that a lot of entrepreneurs make when it comes to their message:

  • It’s boring
  • It’s too long
  • It’s not relevant
  • It’s too short
  • There is a lack of passion and enthusiasm
  • Nothing spontaneous about it
  • It’s too formal
  • etc etc…

Image you would share your message and people would really listen…

and they would want to know more about you…

and about your business…

how great woud that be?!

I have discovered that it doesn’t have to be that difficult to share a compelling story.

All you need is 7 steps.

In this short video I’ll give you a sneak preview of 4 steps +concrete examples.


Want to know the full 7 steps?

Register to our FREE online training here!

See you soon!

Greet Bunnens

YOUR TURN: what business are you in? Tell us 🙂

How to craft your marketing message – 3 tips

Hey!
last weekend I went to a BBQ where I almost knew nodody.

Ever been at those kinds of occasions?

I was so lucky as to being invited to a family day in the zoo.

With my husband’s colleagues and spouses and kids.

I couldn’t bring my family, because dogs were not allowed..

You get the picture.

To be completely honest, It’s not my favorite way of spending my Saturday.

Even though my husband has great colleagues.

And the pandas were lovely

Or did you guess that already? 🙂

Anyway, I’m a curious person.

I’m interested in people

and what they do…

So I asked one of the spouses … “what is it that you do?”

And she just gave me terrible feedback on how she makes a living…

“I’m into sales” she said with a soft low-energy bored voice,

looking away and giving me (willingly or not) the sign:

“stop asking questions about my job, it is hell, life is hell.”

Brrr

What a pitty

I’ll never know what she sells…

… not all that much, I’d say 😼

oops oops I’m being blunt again – sorry

No honestly, I feel sad when I see somebody talking about her career in this way. Nobody should spend most time of the day in a lousy unfulfilling job. We can all achieve greatness if we want to.

Now back to that encounter, it brings me to my short video on how to respond to the question:

“What is it that you do?”

I’ll give you 3 quick tips on how to make a good everlasting impression

and who knows…

create an everlasting connection with a potential client or huge influencer

So hurry up and watch the video here.

In short:

  1. It’s not about you
  2. show passion and energy
  3. ask a great question

Want me to help you with that?

For those who want help from me and a small group of likeminded entrepreneurs

crafting your marketing message

and telling your story in a compelling way

so that people will listen to you

get inspired

and potentially buy from you

whether you speak Nederlands, ou le Français or English

I’ll help you to craft your message step by step 

and bring it with confidence

face2face

and online

How? just call me +32 478 39 02 69  and we’ll fix a meeting

 

 

[VIDEO] 5 pitfalls to avoid when starting your business

Hi there

A couple of weeks ago I was asked to “star” on an episode of eventplanner.tv. 
They wanted my views on starting a business.
I immediately said YES!
Another stretch – another challenge in my entrepreneurial career.
Life begins where your confort zone ends, right? Pfew! 🙂

Are you thinking of starting  your own business and you want to avoid the typical pitfalls?
Or you have already started one and still you want to avoid these pitfalls? Continue reading [VIDEO] 5 pitfalls to avoid when starting your business

[GUEST BLOG]: 5 tips to become a better speaker – with Jeroen De Flander

Hey!

What’s the best way to become a thought leader?

1/ By having something to tell / teach.
2/ By telling it!

Becoming a thought leader is becoming known as THE expert so it is obvious that the (internal) client should turn to you when he or she is struggling with that problem you have THE solution for!

1/ So first – find your message.
How?
By filling the blanks :  Continue reading [GUEST BLOG]: 5 tips to become a better speaker – with Jeroen De Flander

VIDEO BLOG: the 8 fundamentals of Personal Branding

Hi there!

Last week I had the pleasure to spend two days with one of my clients and great artist: Axelle Vanquaillie. And with a bunch of enthusiastic entrepreneurs and intrapreneurs. We are are all eager to use our creative “talents” more often in our professional life.

We had the privilege to learn the doodling skills from Axelle and the story telling secrets from Lily Martens.

Being an enthusiastic student, I immediately put what I’ve learned in practice and here is the result of my first doodle. It is also your handout for the video below. Promise me you won’t laugh, I’m still a student 🙂 Pretty scary to share this with you, you know! 🙂

8 fundamentals

In this video I’ll teach you the 8 fundamentals of Personal Branding. 8 steps actually.

And to give you an aid to remember these 8 steps, I made a word(my signature system):

Y: You – it starts with you
O: Overcome your doubts and fears
U: Understand your niche
B: Blend your income streams
R: Realize your marketing message
A: Achieve your online presence
N: Nail your offline authority
D: Drive sales

Discover these steps and more in this video!

Enjoy.

And if you like, please do tell a friend.

Many thanks!

 

To Freelance or Not To Freelance – Part 3

Are you ready to go FREELANCE?

Ask yourself these questions… (PART 3) & do the TEST!

 

Hi there!

Two weeks ago I started this serie of 3 blog posts regarding the questions you need to ask yourself before you jump into the Freelance adventure.

Here’s part 3: Again with several assignments and a TEST for you! So let’s get moving. Continue reading To Freelance or Not To Freelance – Part 3

To Freelance or Not To Freelance – Part 2

Are you ready to go FREELANCE?

 

Ask yourself these questions… (PART 2)

Hi there!

Last week I started this serie of 3 blog posts regarding the questions you need to ask yourself before you jump into the Freelance adventure.

Here’s part 2: Again with several assignments for you! So let’s get moving. Continue reading To Freelance or Not To Freelance – Part 2

To Freelance or Not To Freelance – Part 1

Are you ready to go FREELANCE?

 

Ask yourself these questions…

 

Hi there!

I read an interesting article in the Harvard Business Review “7 questions to ask yourself before going freelance” from Sara Horowitz, head of the Freelancers Union.

I meet a lot of people in doubt “should I become a freelancer or not? What are the risks? What are the benefits?” I always ask them several questions in line with the article.

We’ll cover 9 questions in this and the next blog posts. And together with these, I have several assignments for you! So let’s get started.

Continue reading To Freelance or Not To Freelance – Part 1

Personal Branding from A to Z

this is thé DIY Personal Branding list!

 

Hi there
Have you ever  had the feeling you had a brilliant original idea, ready to shout it out and then discover that somebody else had that idea a long time ago? Meaning you’re not so brilliant and original?

I had! Oops

Continue reading Personal Branding from A to Z

6 biggest mistakes (starting) freelancers make

… and how to avoid them

Many (starting) freelancers makes mistakes – and in a way that is not that bad, because you learn from them. However, if you want to jump start your business and want to grow faster, it might come in handy avoiding the mistakes lots of us make. Continue reading 6 biggest mistakes (starting) freelancers make