How can you find your ideal client?
But first: who is your ideal client anyway?
Discover the 4 elements you need to think true when identifying your target audience + a bonus tip …
Yesterday I got a call from Charles, a great guy, Leadership Development trainer and coach.
He’s been struggling a little with his business. And he hates Personal Branding.
Might there be a correlation? 😮 (oops, am I an evil person now? 🙂
Anyway, he finally figured out that if you want to become an authority in your field, if you want to be known as THE expert in a certain domain…. well then you need to have an idea of what that field looks like.
As I’ve already mentioned a thousand times, you cannot do everything for everyone. Well, actually, you might try. And good luck to you. However, I seriously doubt you will ever become an authority.
And before I get hatemail 🙂 please do challenge me if you do not agree. I am always open to an interesting discussion.
Back to Charles, even though he does not like Personal Branding, he asks for my advice once in a while. And I’m happy to help. he’s a nice guy.
In the next video I’ll cover:
- the story of Charles and how it might be related to your story
- my own struggles regarding my target audience
- the 4 elements you need to think true when identifying your target audience or ideal client
- 1 bonus tip that will bring you into the right mindset
I also added a doodle that servces as your handout.
Enjoy. And if you like, please do tell a friend. Many thanks!