‘Why do you give it all away for free?’
That’s the question I often get.
And especially when it comes to the Business Boost Event.
This is a free 2 day training event – free.
Well, you only pay for catering.
But it’s kind of free
Why do we do that?
Giving it all away for almost free?
There is a strategy behind all that free stuff.
And you should learn that strategy too.
If you want to sell more.
It’s all about this process:
Before I explain the process, I want to tell you that it is obvious that we and our business will not survive if we do everything for free.
We also have several in-depth training programs we offer to those who wish to work together with us on their business.
These training programs are not for free.
And let’s be clear here: this is what we want to sell.
That’s not a secret.
All Business Boost Event attendees know this.
And some really look forward to this.
But how do you sell a program with a price tag of a couple of thousands of euros?
To a group of entrepreneurs who don’t know you?
Well you don’t sell it.
People buy from people they know like and trust.
They don’t buy from a nobody.
So you need a strategy, a system.
This is the system:
Know: People have to know (about) you. That’s obvious. If they don’t know you or your product how will they be able to buy your stuff?! (Personal) Branding is an important way to get noticed by your potential clients.
>>> We have spent a vast amount of time and money on getting our (personal) brand out there. Think networking, social media, partnerships…
Like: It’s important that you increase your likeability. For instance by being generous, by showing the real you in an authentic way.
>>> We have started a Facebook and LinkedIn group where we show what we do and who we are ‘behind the scenes’. We have recorded serious video’s but also some crazy & fun ones.
Trust: Show people you are an expert, that you are worth listening to (and buying from). Again Personal Branding is thé tool.
>>> When we organize our 2 day Business Boost Event, we share a huge amount of knowledge and experience. People ‘like’ us for our generosity and they trust us because they see we know what we are doing.
Try: Once people know, like & trust you they are likely to buy from you. Some, however, would like to ‘try you out’. That’s the moment that you give away valuable stuff. This is the moment that you work with try-out periods. For example, the test drive with a new car. Or the free cookie you can taste in the supermarket.
>>> Or the free Business Boost Event. We also work with a satisfaction guaranteed clause. If people are not satisfied with what they have bought, they can opt-out and get their money back.
Buy: If people are happy with the test drive, there is a strong possibility they’ll buy the car if the need a car.
>>> If people are happy with the free Business Boost Event, there is a strong possibility they’ll buy the programs if they feel they need it and can’t or won’t do it by themselves.
Oh, and this being said, strategies and systems and the like…
I also like to believe I am a generous person 🙂
And I strongly believe in this quote:
>>> Your turn: what is your free give-away?