How are you?
Last weeks I gave a couple of online trainings (webinars).
And I am organizing more of them.
The great thing about Webinars is that you can reach a lot of people
All over the world.
That is pretty exciting.
It allows you to share your message
And valuable content
with far more people than you could in a “normal live” seminar
More people can benefit from your ideas and tips
And it increases your online visibility
Nothing but good news.
Well, as long as Mr. Murphy is not in the house to play with technology 🙂
Anyway, how visible are you online?
How’s your online Personal Brand doing?
Here are 4 concrete steps to increase your online visibility in a solid way
And if you are wondering why you should do that…
It will enable you to stand out from the competition
Attract more clients
So you’ll enjoy (financial) freedom
The 4 steps:
1. The list:
Building your Personal Brand means building a solid reputation,
Becoming the go-to-person in your field.
This means that people have to know about you
Like you, and trust you to do business with you
And/or become your ambassador.
People will not all of a sudden trust you.
You have to build a relationship with your community.
And that is what the list is about.
The list is a list of people who are interested in what you do,
Your target audience, your ideal client,
And with whom you start having a conversation (via Email)
About their problems and your solutions
In order to build that relationship we just talked about
And build that solid reputation …
You might think that having a large number of connections on LinkedIn is that list.
Well, it’s not the official/legal way of building a list. That’s one thing.
Two, if LinkedIn shuts down permanently, you have lost your connections.
Three, your LinkedIn community has not given you their formal OK to have that
conversation with them.
So you better do it the official/legal way.
My suggestion is that you start by selecting an email marketing service.
Today, I use Mailchimp – there is a free version to start with and is user friendly.
2. The irresistible Opt-in offer:
You might be thinking: “How do I get this people on my list officially?”
There are basic legal requirements for sending out email marketing messages you need to be aware of, hence my note about doing it the official/legal way.
The EU Opt-in Directive stipulates that direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in).
Same thing in the US.
So you need an opt-in. They have to say “yes, start sending me mails”.
Well actually, that is not what they will be saying.
It will be more like “Give me that free stuff you’re offering and I’ll give you my email address.”
This means you have to have something really great to offer.
And that is where the opt-in offer comes in.
Irresistible = so valuable for your target audience that they cannot resist 🙂
- An ‘fat’ eBook (not a light 5 page eBook)
- A video series
- A physical book
- A sample
- A challenge
- A quiz
- A cheat sheet
Oh, and you give it away for free!
3. Your online distribution channels:
“Yeah – all very nice, but how will people see my opt-in offer?”
Here are some ideas:
- In the summary of your LinkedIn profile
- In the banner of your Facebook page
- And other social media channels you use
- In the signature of your emails
- On your website, évidemment!
- Add it to your proposals
- And invoices
- How about your business card (that’s not online, I know)…
4. Your super-duper content:
“OK, I’m starting to attract people to my list, what’s next?”
As I’ve already mentioned it is important that you start a conversation
In order for people to know-like-trust you
“Conversation? About what?”
About “problems” and your “solution”.
In a way that is not salezy.
And that doesn’t transform you into a bragger.
Make it human, authentic, personal
And extremely valuable
For your target audience.
Here are some ideas:
- Video Blog
- Tests and quizzes
You are probably asking yourself things like:
“Do I have to blog every week?” No, you don’t
“Does it have to be my content all the time?” No, it doesn’t
“Does it take time and effort?” Yes, it does. Rome wasn’t built in a day, nor will your Personal Brand be. But there is an efficient way of approaching this.
“Is it worth it?” Yes it is. At least, if you want to stand out from the competition, get noticed by your potential clients and enjoy (financial) freedom.
And I can help you with that.
Every decent sporter has a coach – are you a decent entrepreneur?
Let me help you.
a 6 month program where I’ll teach you how to build your (online) Personal Brand and…
Get noticed, attract clients, enjoy (financial) freedom!
In other words:
- I’ll teach you how:To build a list
- Via Mailchimp
- To create an irresistible opt-in offer
- To pimp your LinkedIn profile
- And Facebook page
- To start to blog
- And use video
- To share your content via webinars
- And have an attractive website
- To grow your network online and offline
- And much, much more …
- and enjoy: Super-duper discount
- 3 Fantastic bonuses
- A hug from me (well, maybe that’s not an irresistible offer :-))
Questions, doubts, remarks – contact me!
PS: if you think one of your friends/colleagues/business partners could benefit from this free program- SHARE! Merci!