5 myths about Personal Branding

myths -> so forget them quickly 🙂


Hi there

For those who were greatly disappointed for not finding my blog post in their inbox last week – hihi – I bet nobody really fits that profile but anyway, should you have been disappointed for not sending you a blog post last week – I AM SORRY. I had a fight with the flu viruses and they won – first time in my adult life, but they won this time.

But I’m back, and I’m sure I won’t be ill for the next 20 years or so. Surely. 🙂

This being said, I haven’t been sleeping all week, I assure you. I had a lot of interesting discussions with a lot of interesting people. And one of those people told me “I don’t need a Personal Brand!”. When I asked her why she claimed that, she told me :”Well I’m not a bragger and I’m an introvert. Enough reasons not to spend time on developing my Personal Brand.”

Thank you Anne (this is not her real name) for pointing that out.

It shows there are still quite some misunderstandings and myths regarding Personal Branding.

  1. I don’t need a Personal Brand

Wrong! Because you already have one. As Jeff Bezos says: “Your Personal Brand is what people say about you when you are not in the room.” I agree. So why not spend a little time on it so you make sure that your Personal Brand is more or less what you want it to be.. Or do you like others deciding who you are and what you stand for?

  1. Personal Branding is about me

I already wrote a blog post about that one. But as I keep on hearing this, I will tell you again. Personal Branding is about them. Personal Branding is about helping others, not helping yourself. Share valuable content and information with your “tribe”.

  1. I have to tell the world how good I am.

Personal Branding is all about authenticity. Show people what you believe in, show them what you stand for. And OK OK, tell your story, but the real story, not some fake story you think people will like. Simon Sinek says it a little differently: “The goal is to do business with people who believe what you believe.” People buy from people. People buy from people who show vulnerability and authenticity. And not everybody will like you. And that is OK. As long as your tribe / target audience does.

  1. Personal Branding is about my image and my clothing

One of my favorite metaphors: “You can put lipstick on a pig, but it stays a pig.” In other words, Personal Branding is much more than just the packaging. It all starts with YOU. What are you good at, what do you want to share with your target audience, how do you want to help and service them? Show them your “why”. That’s the basics. The packaging comes later.

  1. Personal Branding is about my online presence

Having an “online business card”, in other words a good online presence, is important. So see to it that you have a pimped LinkedIn profile, a client-attracting website, etc… But Personal Branding is not only your online presence, it sure is your offline presence too. It’s what people think of you when you enter the room for the first time…. And the second…. And the third…. It is not only about first impressions. And it’s not only about online impressions. It’s the whole thing. You as a whole. Not just a part of you, not just a fake you, not just the packaged you. It’s about the whole you who is out there to help your tribe.

Now tell me, do you know any other Personal Branding myths – I’m curious… Please leave a reply in the box below. Mant thanks in advance. Much appreciated. Greetje


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