All posts by Greet Bunnens

10 things mentally strong people don’t say

10 things you’ll never say again

10 things mentally strong people don’t say


Have you ever been in a situation where you wanted something?

But there was something that stopped you?

Especially your thoughts?

Maybe you want to get noticed by your potential customer?

Maybe you want to stand out among the crowd?

Maybe you want to do that little extra for your customer?

Maybe your company stagnates?

Perhaps you are secretly jealous of all those people who are good at speaking in public?

You may feel that you can improve certain skills if you want to move to the next level.


But you do not know how or where to start …

So you say, “I do not know how to do that.”  Fullstop.


That was the answer a friend gave me when we discussed her business.

In fact, her business is stagnating.

She is a professional in what she does.

But she has never been into marketing.

Let alone social media marketing.


And the thought of putting videos on YouTube scares her.


So when I said: “why not do something with video to give your marketing and business a boost?”


Her answer was: “I do not know how to do that.”


And my reaction is: “So?”


And that brings me to the theme of this blog.

What are 10 things that you cannot say?

Or better, what are 10 things that mentally strong people do not say?


1.      I can’t do this

I already wrote a blog post about this.

And you can find it here.


When you say “I can’t do this”…

you have to ask yourself the following questions:


  • Can’t you do this YET?
  • You don’t think you will be able to do/learn this?
  • You WON’T do/learn this?


Be honest and don’t hide behind a lousy excuse like “I can’t do this”.

Because you most probably can do this.

If you want to.

And you set your mind to it.



2.      I can do this all by myself

When I contact the participants of our Business Boost Event to ask them if they want to take their business to the next level and would like some help with that…

Several participants indicated that they were mega enthusiastic after the event

and felt a lot of eagerness to move to the next level.

However, they first want to try it for themselves.

They don’t need us now, not yet.

When they find out they can’t do it by themselves, they will come back to us.

OK, I get that.

Not every participant of the Business Boost Event will feel the need to attend the next level program. And that’s ok.

What I do find important is that you understand you cannot do everything by yourself.

You don’t have to either.

Just remember: 1 + 1 equals 3.

Also: dare to ask for help.

Unless you are dealing with a narcissist or psychopath, most of the people are very happy to help you because it also gives them a good feeling.

So delegate, ask help, find a buddy and do not waste valuable time.


3.      He/she makes me feel small, unhappy, stupid…

That is something that I used to suffer from.

I was a negative person.

And I blamed everyone for anything and everything.

I stopped doing that.

I always felt that I was ‘small’.

But the thing is: I kept myself small

I learned that from one of my coaches.

She was also the one who came with the quote from Eleanor Roosevelt:

“nobody can make you feel inferior without your consent”.

Ok, that’s easier said than done. It is a skill that you need to develop.

But what is important is to know that you (can have) control over your thoughts and attitude and not those of another.

There are rude and rude people in the world. You may not be able to change them. You can decide however how you respond to those people.

A friend of mine once said: “If you roll your eyes, it is clear that you think you are superior to me.”

1 – that is not true – who am I to feel superior?!

2 – it’s her choice to decide how she deals with this. She can choose to feel bad and disappointed and angry. Or she can say: “when Miss Bunnens rolls her eyes, so be it. I know what I stand for. And I will say what I have to say. F**k Bunnens” 😉


4.      If only I had…

I used to have a colleague who relived his past forever.

He was constantly saying things like: “if only I attended college… “, “I shouldn’t have done that….”, “If only my mother would have loved me… ” ….

What is important to know is that you cannot change the past. That is behind us.

Mentally strong people do not waste time on the past and wish that things could be different. They recognize their past and can say what they have learned from it.

They do not constantly relive bad experiences or fantasize about the glory days.

Instead, they live for the present and plan for the future.


5.      That’s not fair

Calimero always says: “They are big and I am small, and that is not fair, oh no.”

No matter how cute Calimero is, constantly claiming that this or that is not fair does not really make him mature.

And that also applies to you if you say keep on saying that something isn’t fair.

Life is simply not fair. You are an adult and you should know this.

You come across as immature and naïve.

I remember that one of my former colleagues was extremely angry because he did not get a promotion, someone else did.

He told everyone that it was not fair.

What he could have done instead was to ask the decision-makers what the reason was for not being chosen and which competencies he might have to develop to make a better chance next time. ”


6.      I didn’t have a choice

This too is an example of avoiding your responsibilities.

Successful people always see the options, regardless of the circumstances. If we say that we have no choice, it means that we see ourselves as a victim, that we are less powerful than our environment. These weak words release the speaker from all responsibility.

Successful people say “I have a choice”, “Here are our options”, or: “Let us imagine all possibilities.”

You always have a choice. It won’t always be easy. But there are always options.


7.      I’ll try

During our two-day Business Boost Event, we leave room for interaction and reflection.

One of the questions we ask systematically is: “What action are you going to take in this area?”

Many people then respond with caution: “I am going to try this and do this …”

When you say “try” you don’t come across as a confident person. As if you doubt your ability to take that action.

This also gives me little confidence. Are you going to do it or not? You don’t show commitment when you say “Try”.

Suppose you go to the garage for the maintenance of the car and the garage owner says: “I’m going to try to do the maintenance today”.

Euh? What do you mean by “trying”? …



8.      He/she thinks…

“Can you read my mind?” I sometimes think when I have a discussion with the friend I mentioned in point 3.

This amazing lady and a fantastic friend sometimes has a tendency to read minds. She is not always very good at it. 🙂

She’s convinced I feel superior to her when I roll my eyes.

That is by no means the case.

You are trying to read my mind.

But unfortunately, you come to the wrong conclusion.


So, try not to guess what other people are thinking.

Check first.


I recently found a quote that I find appropriate here:

“Before you assume, learn the facts. Before you judge, understand why. Before you hurt someone, feel. Before you speak, think.”

There is another blog post I wrote on this matter.

You can find it here.


9.      He/she is a loser, is lazy…

It is clear that you do not come across as mature when you gossip about others. That says more about you than about that person.

Imagine you clam somebody is a lazy bum

How sure are you that that person is lazy?

And if it would be the case that that person is lazy, then that will already be common knowledge.

And what is the use of you repeating it? Will you suddenly turn that person into an active and energetic human being?

And suppose it is not accurate, then you are the silly one.

To speak badly about another person is often an uncertain attempt to make yourself better.

Usually, you achieve the opposite effect.


10. I’ll try my best

This is a tricky one.

Imagine having to undergo a crucial heart surgery. And the cardiologist says, “I will do my best to save your life.”

How does that happen?

Fairly good?

Fortunately, he is going to do his best to save your life. That’s his job.

Luckily he does not say: “I will try to save you”

And yet he could say something even better…


What if he says: “I will do whatever it takes to save your life”

How does that feel?

Better right?


Think about your business: will you do your best to make it a success? Or will you do whatever it takes to make it a success?

Your choice…


Your turn

The 10 statements that you will never make again …

It seems simple. But it is not always the case.

It has to do with mindset and being mentally strong. And not everyone is mentally strong. That’s the bad news.

You might think that people with mental strength are born that way and that it is inherent in who they are. That is not the case. Mental strength is a skill that someone with little perseverance can develop. That’s the good news.

Mentally strong people have certain habits that they constantly repeat and that results in mental strength.

The idea is that you develop the habit of turning these 10 statements into strong ones.

And a habit becomes a skill.


Up to you now.

What are the statements you still make?

And what can you say instead?

Say it aloud. Again and again.

And you will develop a habit of being mentally strong.


I used to be in a victim role.

Long story short: after a huge discussion with my father and sister, I decided to go through life positively.

Whenever I caught myself complaining, being negative or pointing a finger at someone, I decided to replace these thoughts and statements with positive and constructive ones.

Gradually I have evolved to a positive person who does not linger in the past.


And if I can, then you too.


Your turn: Can you come up with an 11th statement we should never make again? Let us know via the comment box.

Before you judge, understand why…

Hi there

A week or two ago I came across a Facebook post.

Written by the founder of a large Facebook group.

A Facebook group that resembles positive thinking people.


It was a surprise and shock to read this post.

This is a summary:

It’s the start of the year again and we are flooded with messages from pseudo-coaches and self-proclaimed gurus who want to convince you that you can be happy/skinny/a good mother/the perfect entrepreneur in 3/7/10 steps.

I detect them immediately, people who have attended a business and Facebook marketing course: their words and sentences are the same, eerily similar and unoriginal, only the subject changes.

Their victim? You, if you get caught in their web and bullshit.

Let us be clear, the people in this Facebook group do not have the perfect body (or they do), do not have the perfect job (or they do)…

The only thing that counts is that with all your perfect flaws you dare to be vulnerable in life, that you can put yourself and possibly drama into perspective and that you do not need this “oh poor me”.

Inspiration, connection, and growth: we choose for: think for yourself, be kind to yourself and if you seek confirmation or attention or standard solutions or need a guru who spells everything out for you, you are not here in the right place here.

We do not always tell you what you want to hear, here we are positively critical and also the first to support you, but not with a hidden agenda or with ingrained convictions.


What do you make of it?

I saw a lot of people agreeing with his post.

And others were more or less shocked.

I belong to the latter.

But I suppose you got that 🙂


Why was I shocked and what can I/we learn from this?

  • To be honest and vulnerable, I guess it felt like the writer was talking about me (even though I would not call myself a pseudo-coach or self-proclaimed guru). I was not the only one feeling this. I’m sure this is not what the writer intended because a lot of members of that Facebook group are coaches, consultants, advisors, trainers. And I’m sure the writer did not want to scare them away.


  • I know a lot of people who have indeed attended business and marketing courses that helped them find their voice and message and realize a big break-through. Can you blame them for wanting to share this with the world? It is possible that, when spreading their message and mission, these people use the templates they received. It’s by practicing and tweaking that you’ll finally be able to come up with a language that is truly yours and that takes time. So yes, in the beginning, it might sound a little unoriginal.

Provoking thought: are school teachers that original – do we blame them for teaching stuff they did not invent themselves?


  • In my humble opinion, somebody who is able to structure a process in 3/7/10 concrete steps is not a bad coach. On the contrary. It’s easier for the coachee to understand and grasp.

Question: Is it good or bad when your children’s’ teachers structure their teaching materials?


  • The writer talks about coaches with a hidden agenda (making money). I wonder, how was the writer able to find out about the agendas of these coaches? Did the writer ask? Is the writer a mind-reader? And what is wrong with making money while helping/coaching others.

“The best thing you can do for the poor is not being one of them.” – Reverend Ike

Interesting quote. It is  indeed difficult (in my humble opinion) to coach/train/help/service people when you have financial problems.


  • “Ingrained convictions” that is what the writer is accusing these coaches of. I wonder, who has ingrained convictions here?…


Now, what are the lessons learned?

I’ll answer with 3 quotes.


quote dr seuss

“Be who you are and say what you feel because people who mind don’t matter, and people who matter don’t mind.” – Dr. Seuss


before you assume learn the facts

“Before you assume, learn the facts. Before you judge, understand why. Before you hurt someone, feel. Before you speak, think.” – Unknown


In a world where you can be anything… be kind.”

“In a world where you can be anything… be kind.” – Unknown


To end, I’d like to thank the writer of the post mentioned above.

It made me remember to always be open-minded and never to judge without asking why.

The writer also said valuable things about being vulnerable and kind.

And I love the fact that the writer implies that we shouldn’t be perfect.

Let us all be amazing.


Your turn – I’m curious to know your ideas on this post, tell me…



15 ideas to create opt-in giveaway

Why you should give away your best stuff?

15 ideas to create your fantastically valuable freebie


Hi there

Have you ever been in a supermarket?

I bet.

And when you walk through the aisles have you ever come across some friendly lady offering you a free cookie of a small cup of some new drink?


Why do they do that?

I guess you know.

Reason 1: once you have tasted that cookie you’ll want to buy the whole box.

Or at least that is what the lady hopes you’ll do.

Reason 2: the rule of reciprocity: the lady gave you something valuable (great cookie) and now you feel obliged to do something in return (as in buying the box).


We, solopreneurs, can do that too.

So why don’t we?


Another scenario…


Have you ever been in a shop where they offer you a loyalty card?

What did you do?

Did you give your name and email address?

And if so, why did you give it to them?

To get a discount on the 10th purchase?


Why do shops want to create these loyalty programs?

  • they increase the amount you spend each time you visit the shop
  • you’ll probably visit the shop more often
  • they can track your spending habits and see which items are more popular, when…
  • they get to communicate with you on a regular basis … you don’t want to miss out on extra discounts, do you?


I’m not saying that all solopreneurs should put a loyalty program in place

But we can learn something here.


People are willing to give their name and email address in return for a reward.


And that, my dear reader, is something you should do too.


To summarize:


It is important that all of your contacts must have willingly given you their email address, with the knowledge that they would be added to your list and receive emails from you.

This has become even more important since the General Data Protection Regulation (GDPR) was approved by the EU Parliament on 14 April 2016.

And your potential customer will not be eager to give you his details unless you give him something valuable in return for the “opt-in” to your list.


Build trust

Once somebody opted into your list, you can start a conversation with that person and give him other valuable things for free. All, with the aim to build trust. For example: via weekly blog posts.


Fantastically Valuable Offer (FVO)

Once trust is built and the need is there, the customer is likely to buy your stuff.

I call this process: the Fantastically Valuable Offer (FVO)


F: you give him a fantastically valuable FREEBIE– your free giveaway

V: you deliver great VALUE by means of blog posts, emails with templates, video’s, etc… for free

O: after a couple of emails, you make him an OFFER he can’t refuse 🙂


Now my question to you…

What is your FREEBIE?


Tip: Your freebie should:

  • Be really valuable – give away your best stuff for free and people will say “OMG if he gives this away for free, imagine what you’ll get if you buy his stuff…”
  • Relate to the reason people are visiting your site or shop
  • Not cost you a lot of time and money


Here are 15 ideas for free giveaways:

  1. An eBook
  2. A free course
  3. A test
  4. A survey
  5. A members-only forum
  6. A video series
  7. Great templates
  8. A checklist
  9. A recipe
  10. A recorded webinar
  11. Access to you
  12. A mystery gift
  13. A free sample
  14. An audio file
  15. A whitepaper


So again…

What’s your freebie?

how to plan your business year the smart way?

How do you plan your business year the smart way?

7 steps

You do not need the beginning of the year to decide that this year will be your best year ever.

The problem with good intentions on 1 January is that we hardly stick to it.

If we have one already, those intentions.

We have great plans. And there is little to nothing that gets realized.

One of the reasons is: 1 year is long, way too long. And we tend to overestimate the things that we can achieve in 1 year (and underestimate the things we can achieve in 10 years)

And yet we have to plan. Even though some of us (me) don’t like this.

However, I have learned that you cannot be successful and cannot lead a stress-free life if you do not plan. Especially in terms of business. It is a must.


And to be honest, I do not want to live like a stressed-out chicken who has panic attacks at night and is a zombie during the day: -o

So planning, it is.


I did my homework and did some searching.

I searched for the best and most fun ways to plan.

And I have found a way that I will share with you – my 7-step plan 🙂

It’s a combination of ideas that I got from books like and and and a lot of courses that I’ve attended on the topic of time & priority management.


Is it the only sacred way to plan?


But it helps me and maybe you too.


Here is my 7-step plan


  1. Identify your mission, your why

It is important that your company vision fits your personal vision. It seems obvious, but we tend to forget it when we look at our business plans.


The point is that you have to put your long-term vision on paper. Think about who you would like to be in ten years, what will you have realized? Even if you have no idea how you will get there.


If you ask in the beginning: “how?” you will probably kill your mission. So forget about the HOW for now.


  1. 1-year plan

Only after you have written your ten-year mission, should you ask yourself “How can I achieve this?” Then, based on your ten-year mission, think about where you want to be in 1 year and write it down on paper.


  1. 12-week year

Next, identify your 12-week goals – what should you do the coming 12 weeks to achieve your annual goals? The authors of the book “the 12 week year” say that you have to treat every quarter or 12 weeks as a full business year. After those 12 weeks you celebrate or have a holiday, and then you start fresh with a new “year”.


In this way, you create a sense of urgency because your “annual” goals must be achieved within 12 weeks. So no time to waste. You cannot say “oh, we have a lot of time left”. No, you only have 12 weeks. So hurry up!


  1. Weekly planner

Each quarter consists of approximately 12 weeks – record your 3 main weekly goals and tasks and priorities. That is your weekly power action list. Use my free downloadable weekly planner for this.

Weekly Planner Greet Bunnens

  1. Daily power actions

And every weekday, at the beginning of your day, you identify your power actions of the day. What are you going to do today that will lead you to your overall goals? Schedule this on your agenda. Daily!


  1. Quarterly wrap-up

At the end of each “12-week-year” or quarter, review a quarterly overview and study your business progress, your focus, your personal development and do not forget your personal goals in your private life.


  1. Year-end wrap-up

Make sure you have a business wrap-up at the end of the year. Think back to the business year, your progress, your sales, your achievements, your challenges, your breakthroughs …


Voilà! It’s that simple.


I discovered a great tool to help you with the planning: The Daily Greatness Business Planner from You can find it at

You can, of course, download my own weekly planner here for free. It is a fillable pdf, so you do not have to print the document. You can find it here:

Weekly Planner Greet Bunnens

Good luck !!


Your turn – what’s your secret planning tool?



5 surprising answers to common questions about LinkedIn

5 surprising answers to common questions about LinkedIn


Hi there

I get a lot of questions about LinkedIn.

LinkedIn and I, we go way back.

We have a bit of a love/hate thing going on.

Thanks to LinkedIn I was able to grow my network and my businesses pretty fast.

But LinkedIn made some strange decisions and changes lately.

Don’t always like these changes.

And I’m not the only one.


Anyway, a lot of people are aware that I know a thing or two about LinkedIn.

So they ask me many questions about it.

And sometimes I have surprising answers.

Answers that even surprise me (well, that would surprise the older me).


Let’s cover 5 of the common questions I often get and my answers.

Feel free to react if you agree or disagree.

>>> And obviously, feel free to share with whomever it may concern.


  1. Should I connect with people I don’t know?

My answer – yes, you could. Even though LinkedIn mentions you should not connect with people you don’t know, LinkedIn is the best social platform to grow your professional network online and offline. I’m convinced it is a huge mistake to say no to all those interesting people and opportunities. This being said, you should not connect with everyone who sends you an invitation either. There are fake profiles out there, there are people who want to connect for the wrong reasons, etc….

My approach: What’s their profession? Are our professional ambitions aligned? Do we have at least 10 common connections? Where are they located? Do they have a profile photo (not a logo or worse, nothing)?

You should ask yourself the same questions before sending an invitation. And when you do send an invitation, please add a small intro text explaining to them why we should connect.

I used to make a big deal of people sending me an invite without that intro text. However, as 99.9% is too lazy to add this intro, I stopped being irritated by it.

Again, you can immediately make a good impression if you add that little intro text.


  1. Should I hide my network from other people?

LinkedIn gives you the possibility to hide your network from others, by asking you ‘who can see your connections’

There are 2 possibilities: only you or your connections.

This means that when you choose ‘only you’, others will only see the connections they have in common with you.


how to hide your linkedin connections
how to hide your LinkedIn connections


I strongly believe in an open network and in the giving, connecting approach.


I think it is silly and narrow-minded and so 20th century to hide your network from others.


And if you are afraid your competitors will benefit from that, well, then don’t connect with them in the first place.  I hope you don’t mind me being blunt here.

Hiding your network is so narrow minded
Hiding your network is so narrow-minded


  1. Should I write an article or share a post?

Not so long ago LinkedIn introduced “Publish a post” (which is called “Write an article” now). The idea was to create some kind of blog site on LinkedIn. Good thing was that your network was notified when you published a post.

I loved this, and I used to advise all my (blogging) clients to use this platform.

However, a little while later LinkedIn inserted an algorithm which meant that only about 2-5% of your network is notified when you publish.

This is a pity.

So even though I still use “write an article” I am more and more in favor of sharing a post (instead of writing an article) because I have noticed that I get much more views. Beware, the views don’t tell you everything either. It’s not very reliable. Better concentrate on the number of likes and shares if you want to measure something on LinkedIn.


how to post an article on linkedin
how to post an article on LinkedIn


  1. Should I mention “looking for a new opportunity” in the headline?

I have had a lot of discussions with numerous recruiters and headhunters on this topic.

In my opinion, you should NOT put “looking for a new opportunity” in your headline.

  1. It gives the impression you are desperate.
  2. You are better than that. You have skills, talents, experience. You have a lot to offer to your next employer or client. Don’t waste it with a pitiful headline. Instead, create a headline and summary that tells your reader what you can do for them.
  3. Last but not least. What’s an “opportunity” anyway? What kind of opportunity are you looking for?

Some recruiters tell me they like the “looking for a new job”. Reason: “I will be able to help the candidate find the right position.”

I’m gonna sound blunt again, but do I have to believe that? Or is it just easier for your search?


  1. Should I use keywords in my LinkedIn profile?


Yes and no.

LinkedIn is not Google.

When people are searching on Google, they use keywords and key phrases.

On LinkedIn, they look for people. They search for names, rarely for skills. And another difference is that you often ‘discover’ people instead of only ‘searching’ for them.

So in other words, using keywords in your profile like you would do for S.E.O. sake on your website is not that relevant.

Does this mean you should not use keywords at all?

I believe you should. Add them to your headline and summary (specialties section). Not because it will allow you to be found easily. However, in case your target audience stumbles upon your profile and reads the headline and the first words of your summary, you better want to make sure your headline and summary make it very clear what you can do for your target audience. And keywords can just do that.


Your turn – share your common question and/or surprising answer



Partnerships & Sponsorships: 7 tips to close the deal

Hi there,

Have you ever had a mail in your inbox from an organization asking for money?

And I don’t mean these crazy mails from some guy who won the lottery.

Or a girl who’s totally in love with you and wants money for her plane ticket…


I received a mail from a Chambre of Commerce like organization.

They are looking for sponsors for their new year’s event.


The mail said something like:

Dear entrepreneur,

We hope to get your support this year.

Please find the sponsor contract attached.

Best regards…


I don’t know about you, but I did not feel like becoming a sponsor.

The question that popped into my mind was:

What’s in it for me?


And that, my dear reader, is the question you should always ask yourself.


What’s in it for the customer?


Or for the sponsor in this case.


Anyway, I was curious to find out, so I opened the attachment.

I got a long explanation of the organization.

Then about the events they had organized the previous years

Then about the keynote speakers they invited the previous years.

No clue who they will invite this year…

And finally the different sponsor deals.


The whole document is “interesting” I’ll just focus on 3 things that caught my eye…

  • If you become a sponsor you’ll get sufficient media coverage and visibility
  • You will also get a couple of free admission tickets (number to be discussed)
  • Please fax your signed copy to …. (is this the 21st century?)


What can we learn about this?


7 tips to attract great sponsors & partners:

  1. Build Know-Like-Trust

If the sponsor does not know you and your organization at all, he will not be eager to give you money. That’s obvious, right? Apparently not.

Remember the rule of 7: a prospect needs to see, hear, or otherwise be exposed to a message at least seven times before they respond in some way, shape or form.

The same with sponsors.


  1. Identify the “WIIFM” – What’s in it for me (for the sponsor).

Start your sponsorship proposal with this. Why should I give you money? Honestly. Your offer should be remarkable. A no-brainer. Focus on the benefits and outcomes for the sponsor.


  1. Don’t ask people to “donate”

Instead ask them to “join”, “build”, “attract”, … People love to be part of something, of a community. Make use of that.


  1. Get specific by laying out different sponsor deals

And listing exactly what each sponsor deal includes. The more your audience knows, the more comfortable they’ll be with sponsoring you.


  1. Add social proof

Show them who are the other sponsors. And how many they have donated. (if you have permission to do so).


  1. Customize where possible

Whenever possible, have an appointment with your possible sponsor. Listen to them. What are their ambitions? What are the challenges they are facing. Can you help in any way? And customize your sponsor proposal appropriately.


  1. Follow-up

After you have sent your customized remarkable sponsorship proposal… follow up. It is said that 80% of sales are made on the 5th to 12th contact. Same is true for sponsorship deals.


sales statistics follow up with your customers


Your turn – what’s your golden tip with regards to sponsorship/partnership deals?



What’s the secret strategy behind FREE


‘Why do you give it all away for free?’

That’s the question I often get.

And especially when it comes to the Business Boost Event.

This is a free 2 day training event – free.

Well, you only pay for catering.

But it’s kind of free

Why do we do that?

Giving it all away for almost free?


There is a strategy behind all that free stuff.

And you should learn that strategy too.

If you want to sell more.


It’s all about this process:


Before I explain the process, I want to tell you that it is obvious that we and our business will not survive if we do everything for free.

We also have several in-depth training programs we offer to those who wish to work together with us on their business.

These training programs are not for free.

And let’s be clear here: this is what we want to sell.


That’s not a secret.

All Business Boost Event attendees know this.

Expect this.

And some really look forward to this.


But how do you sell a program with a price tag of a couple of thousands of euros?

To a group of entrepreneurs who don’t know you?

Well you don’t sell it.

It’s impossible.


People buy from people they know like and trust.


They don’t buy from a nobody.

So you need a strategy, a system.


This is the system:


Know: People have to know (about) you. That’s obvious. If they don’t know you or your product how will they be able to buy your stuff?! (Personal) Branding is an important way to get noticed by your potential clients.

>>> We have spent a vast amount of time and money on getting our (personal) brand out there. Think networking, social media, partnerships…


Like: It’s important that you increase your likeability. For instance by being generous, by showing the real you in an authentic way.

>>> We have started a Facebook and LinkedIn group where we show what we do and who we are ‘behind the scenes’. We have recorded serious video’s but also some crazy & fun ones.


Trust: Show people you are an expert, that you are worth listening to (and buying from). Again Personal Branding is thé tool.

>>> When we organize our 2 day Business Boost Event, we share a huge amount of knowledge and experience. People ‘like’ us for our generosity and they trust us because they see we know what we are doing.


Try: Once people know, like & trust you they are likely to buy from you. Some, however, would like to ‘try you out’. That’s the moment that you give away valuable stuff. This is the moment that you work with  try-out periods.  For example, the test drive with a new car. Or the free cookie you can taste in the supermarket.

>>> Or the free Business Boost Event. We also work with a satisfaction guaranteed clause. If people are not satisfied with what they have bought, they can opt-out and get their money back.


Buy: If people are happy with the test drive, there is a strong possibility they’ll buy the car if the need a car.

>>> If people are happy with the free Business Boost Event, there is a strong possibility they’ll buy the programs if they feel they need it and can’t or won’t do it by themselves.


That’s the whole strategy behind the free Business Boost Event.


Oh, and this being said, strategies and systems and the like…

I also like to believe I am a generous person 🙂

And I strongly believe in this quote:



>>>    Your turn: what is your free give-away?



The secret behind my work-life balance.

I’ll never be sad again…


Hi there

How do you do all that? How do you manage it?

That’s a question I often get.

I’m pretty visible online and often attend networking events.

I work with my clients, I work on my marketing, I organise online and live events…

That’s the professional side.

On the personal side, it is important for me to spend time with my family & friends

And I also need me-time.


So how do I manage all that?

Don’t worry, I do not wish to work 100 hours a week.

That is not my definition of a fulfilled and happy life.


A friend of mine asked me that question.

She knew I was on holiday and still she saw multiple social media posts of mine.

She also received an email with my blog post.

So she said to herself: ‘even on holiday she keeps on working.’

She also said to herself: ‘this is not the lifestyle I want. If this is what Greet will be teaching me, then I am not interested’


Thank God, she told me what was bugging her.

This way I can give an answer to her.

And to you, should you be worrying about that too.


I can tell you a lot of things about time and performance management.

About work-life balance.


But I’ll focus on my S.A.D. approach.

If you follow this approach you’ll never be SAD again 🙂

At least not with regards to your professional time management.


We, entrepreneurs, have a lot of stuff on our plate.

And what you need to know is …

You don’t need to do everything now and all by yourself.

That’s it.

You need to know how things work, but once you figured that out…

  • Stop repeating the same thing all the time.
  • Stop doing everything manually
  • Stop doing everything yourself


That’s the secret. The S.A.D. method:



Think in terms of systems and processes all day long.

Example: I batch my blogs and vlogs. In other words, I do not write a blog post every week. I usually write 4 blog posts at the time. I block time for that. Once written I’m all set for the coming month.



There are a lot of tools out there that will enable you to simplify your life.

Example: let’s take the blogging example. Once I’ve written the blog, I send it via an email service provider (Mailchimp, ActiveCampaign…) to all the people who have opted in for my blog. This happens automatically. Another system (MeetEdgar) distributes my blog posts (and other posts) over and over again over time. Automatically. Easy, simple, efficient.



I have a wonderful assistant who helps me with a lot of administrative things. I’m not fond of that, I am not good at that.

Example: let’s focus on blogging again. For example Facebook does not like the automated posts that much. So I combine the automated stuff with manual posting. And luckily I do not have to do that myself. My assistant Christine helps me distribute my blog on Facebook, LinkedIn … during the week. She does that manually. Facebook & LinkedIn happy. Me happy 🙂


That’s the secret.

Not so difficult and fancy huh?

Just do it. It will make your life easier. Promised

You will never be SAD no more 🙂



Up to you now – what’s your efficiency secret?



The worst client experience

Hi there

Boy, I was pretty angry last week.

It still surprises me how many entrepreneurs and sales people are not at all client oriented.

Lots of them still give me the impression that they are king and the client is the clown.

Many of them give me the feeling I (the client) am lucky and should be grateful that they allow me to buy their services/products.


What happened?

I organize events and seminars on a regular basis.

Quality, atmosphere and energy are important for me.

So I’m always looking for the right venue.

Once found, you need to have a discussion with the owner about pricing etc.


And that’s where it often goes wrong.

Why is it so difficult for some to make a decent offer?

With decent I mean: clear, simple, no sudden changes, no surprises.

It seems an impossible job.

Why is that?


And once you start asking questions about the offer, especially about the sudden changes (read: surcharges)…

Why do some feel the need to blame you, the client?

Why is it so difficult for some to take responsibility?

Why is it no-go to say “I’m sorry, I made a mistake.”


Last week I’ve heard things like:

  • “If there was no attachment, you should’ve asked for it.” (Read: and don’t you think I’ll apologize for my mistake)
  • “We recently added that surcharge, It’s in the new attachment. You have an old one.” (Read: live with it and pay)
  • “We forgot to mention that you should pay for the cutlery, and garbage, and our golden waiters” (they are extremely expensive, that’s why they must be made of gold)
  • “We are all into building a real connection with the client.” (by blaming her and her assistant? Interesting)
  • “If you are not happy whit our offer, you can always cancel.” (but you’ll have to pay anyway because the free cancellation deadline has been passed.)


I can go on and on with examples like this.

Can you blame me for being a little upset?!

Maybe I’ll write a book about it one day.


In the meanwhile, 5 tips to make the client happy:

  1. Keep it simple.

Don’t overload the client with complex offers, a zillion options and sudden surprises/surcharges.

  1. Made a mistake? Take full responsibility.

Say sorry. Fix the problem. And never ever blame the client for your mistakes.

  1. Dare to say no.

If you cannot deliver what the client is asking, tell him. Be honest.

  1. If you cannot help the client directly, help him in another way.

Suggest another solution. Get him in touch with somebody else in your network….

  1. Don’t always give the client what he asks.

Being client-oriented is advising the client. Sometimes this means you need to suggest something different from what the client asks.

  1. BONUS: Under-promise, Over-deliver

I promised you 5 tips and you get 6 of them 🙂


Your turn: Share your 7th tip. Thanks!



What’s the secret to success?

That secret is called A.C.T.I.O.N.


How come some people seem to be successful,

Seem to achieve all their goals

Seem to realize their ideas…?

And others don’t?

Are you part of the first group?

Or do you know the secret to success?


The secret to success.

Doesn’t that sound sleazy and phony?

Is there really 1 secret?

And what is success anyway?

The answer to that is very personal.


This being said, I have been triggered by that concept almost my whole professional life.

That’s why I studied the subject in depth.

I read the books, whitepapers and blogs,

I follow these so-called successful people,

I have interviewed successful and not so successful people.


And we (my colleague Karina and I) have discovered there are 6 main success factors.

6 elements that separate the successful people from the others.

We’ve combined these 6 elements in our A.C.T.I.O.N. model.

A.C.T.I.O.N. has 6 letters – 6 success factors.

And combined, it all comes down to taking action.


Now I know you’ll probably be thinking:

“Boy, this is no rocket science.”

I know all this.


Question is: what do you do with this knowledge.

Do you put it into practice? And how?

Be honest to yourself.

I know I don’t always apply the method vigorously.


Ok, let’s have a look.


  • Accountability & responsibility

Personal accountability isn’t a trait that people are born with, it’s a way of living that you can learn.

When you’re personally accountable, you take ownership of situations that you’re involved in.

You see them through, and you take responsibility for what happens – good or bad.

You don’t blame others if things go wrong. Instead, you do your best to make things right.


The American Society of Training and Development (ASTD) did a study on accountability.

They found that you have a 65% chance of completing a goal if you commit to someone.

And if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.

Your turn: how will you become more personally accountable? And improve your success ratio?


  • Competence

Fortune 500 leaders spend about 30 minutes per day on Personal Development.

In other words they spend 11.000 minutes per year on developing their skills, competences & knowledge.

Or 23 days (of 8 hours).

How much time do you spend on personal development?

Now beware:

These study results (conducted by the Internationa center for management and organization effectiveness)  suggest 30 minutes per day. Not 8 hours per day.

I still meet a lot of people who never get anything done because they never stop learning.

And that should not be the case either.

The idea is that you have to: LEARN – DO – LEARN – DO – LEARN – DO…

Your turn: what skills do you wish to master? Social media, sales, marketing, public speaking? … (we can help you with that 🙂)


  • Target

Successful people set goals. Full stop.

Until a couple of years ago I never set goals.

I had some crazy reasons for that.

You can find out what reasons and how silly I was in this video

and Laugh Out Loud :-/


Anyway, write down your goals.

Share it with others.

And forget about SMART goals.

Dare to dream big.


Your turn: what’s that dream goal of yours?


  • Implement

The Business Boost Event motto is:

“The difference between dreams and reality is called implementation.”


This is where it often goes wrong.

Way to often do we see our students energized, inspired,

They have new skills, new ideas

Good resolutions.

And then somehow, they never implement.

What a pitty.

That is why I wrote the blog about the Power Action Method© recently.

It helps you set your goals and implement.


That is also the reason why my colleague Karina and I have developed a specific training program called the Implementation Booster.

To help people grow as a person and build their business.

AND to help them implement what they have learned along the way.

Interested? Join the program. It’s almost for free. (it’s in Dutch though)

don't wait

  • Overcome limiting beliefs and excuses.

Another major reason why people are not successful.

They never start or they never finish.

And all because of limiting beliefs and silly excuses.

Question is: how can you get rid of these excuses?

Answer: read my blog post on that topic. You can find it here.

Your turn: what’s your excuse that is preventing you from moving forward?


  • Navigation plan

Imagine this…

You’re on holiday in la Provence

and you are really hungry.

There’s nothing in the fridge yet.

You start dreaming…

Dreaming about ice cream.

About “la coupe surpise” – 10 scoops – 10 different flavours.



You know where to get it. Near the Mont Ventoux in a village called Bédoin.

But how can you get there? Without wasting too much time.

You are terribly hungry, remember?



  1. You have to know where you are now. Duh!
  2. You have to know your destination.
  3. You look for a map
  4. And/or a guide. Someone who knows the fastest route to the village.


That’s what we mean by navigation plan.

Karina and I have a map/plan just like that.

It’s called the B.I.Z.B.O.O.S.T. journey.

And we’d be happy to be your guide.

Interested? Contact us.



Your turn –  what’s your secret to success?

Please leave your feedback in the comment field below.


dare to dream