Category Archives: Blogging

15 ideas to create opt-in giveaway

Why you should give away your best stuff?

15 ideas to create your fantastically valuable freebie


Hi there

Have you ever been in a supermarket?

I bet.

And when you walk through the aisles have you ever come across some friendly lady offering you a free cookie of a small cup of some new drink?


Why do they do that?

I guess you know.

Reason 1: once you have tasted that cookie you’ll want to buy the whole box.

Or at least that is what the lady hopes you’ll do.

Reason 2: the rule of reciprocity: the lady gave you something valuable (great cookie) and now you feel obliged to do something in return (as in buying the box).


We, solopreneurs, can do that too.

So why don’t we?


Another scenario…


Have you ever been in a shop where they offer you a loyalty card?

What did you do?

Did you give your name and email address?

And if so, why did you give it to them?

To get a discount on the 10th purchase?


Why do shops want to create these loyalty programs?

  • they increase the amount you spend each time you visit the shop
  • you’ll probably visit the shop more often
  • they can track your spending habits and see which items are more popular, when…
  • they get to communicate with you on a regular basis … you don’t want to miss out on extra discounts, do you?


I’m not saying that all solopreneurs should put a loyalty program in place

But we can learn something here.


People are willing to give their name and email address in return for a reward.


And that, my dear reader, is something you should do too.


To summarize:


It is important that all of your contacts must have willingly given you their email address, with the knowledge that they would be added to your list and receive emails from you.

This has become even more important since the General Data Protection Regulation (GDPR) was approved by the EU Parliament on 14 April 2016.

And your potential customer will not be eager to give you his details unless you give him something valuable in return for the “opt-in” to your list.


Build trust

Once somebody opted into your list, you can start a conversation with that person and give him other valuable things for free. All, with the aim to build trust. For example: via weekly blog posts.


Fantastically Valuable Offer (FVO)

Once trust is built and the need is there, the customer is likely to buy your stuff.

I call this process: the Fantastically Valuable Offer (FVO)


F: you give him a fantastically valuable FREEBIE– your free giveaway

V: you deliver great VALUE by means of blog posts, emails with templates, video’s, etc… for free

O: after a couple of emails, you make him an OFFER he can’t refuse 🙂


Now my question to you…

What is your FREEBIE?


Tip: Your freebie should:

  • Be really valuable – give away your best stuff for free and people will say “OMG if he gives this away for free, imagine what you’ll get if you buy his stuff…”
  • Relate to the reason people are visiting your site or shop
  • Not cost you a lot of time and money


Here are 15 ideas for free giveaways:

  1. An eBook
  2. A free course
  3. A test
  4. A survey
  5. A members-only forum
  6. A video series
  7. Great templates
  8. A checklist
  9. A recipe
  10. A recorded webinar
  11. Access to you
  12. A mystery gift
  13. A free sample
  14. An audio file
  15. A whitepaper


So again…

What’s your freebie?

4 concrete steps to build your online Personal Brand


How are you?

Last weeks I gave a couple of online trainings (webinars).

And I am organizing more of them.

The great thing about Webinars is that you can reach a lot of people

All over the world.

That is pretty exciting.

It allows you to share your message

And valuable content

with far more people than you could in a “normal live” seminar

More people can benefit from your ideas and tips

And it increases your online visibility

Nothing but good news.

Well, as long as Mr. Murphy is not in the house to play with technology 🙂

Anyway, how visible are you online?

How’s your online Personal Brand doing?

Here are 4 concrete steps to increase your online visibility in a solid way

And if you are wondering why you should do that…

It will enable you to stand out from the competition

Attract more clients

So you’ll enjoy (financial) freedom


The 4 steps:

1. The list:

Building your Personal Brand means building a solid reputation,

Becoming the go-to-person in your field.

This means that people have to know about you

Like you, and trust you to do business with you

And/or become your ambassador.

People will not all of a sudden trust you.

You have to build a relationship with your community.

And that is what the list is about.

The list is a list of people who are interested in what you do,

Your target audience, your ideal client,

And with whom you start having a conversation (via Email)

About their problems and your solutions

In order to build that relationship we just talked about

And build that solid reputation …

You might think that having a large number of connections on LinkedIn is that list.

Well, it’s not the official/legal way of building a list. That’s one thing.

Two, if LinkedIn shuts down permanently, you have lost your connections.

Three, your LinkedIn community has not given you their formal OK to have that

conversation with them.

So you better do it the official/legal way.

My suggestion is that you start by selecting an email marketing service.

Today, I use Mailchimp – there is a free version to start with and is user friendly.


2. The irresistible Opt-in offer:

You might be thinking: “How do I get this people on my list officially?”

There are basic legal requirements for sending out email marketing messages you need to be aware of, hence my note about doing it the official/legal way.

The EU Opt-in Directive stipulates that direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in).

Same thing in the US.

So you need an opt-in. They have to say “yes, start sending me mails”.

Well actually, that is not what they will be saying.

It will be more like “Give me that free stuff you’re offering and I’ll give you my email address.”

This means you have to have something really great to offer.

And that is where the opt-in offer comes in.

Irresistible = so valuable for your target audience that they cannot resist 🙂


  • An ‘fat’ eBook (not a light 5 page eBook)
  • A video series
  • A physical book
  • A sample
  • A challenge
  • A quiz
  • A cheat sheet

Oh, and you give it away for free!


3. Your online distribution channels:

“Yeah – all very nice, but how will people see my opt-in offer?”

Good question.

Here are some ideas:

  • In the summary of your LinkedIn profile
  • In the banner of your Facebook page
  • And other social media channels you use
  • In the signature of your emails
  • On your website, évidemment!
  • Add it to your proposals
  • And invoices
  • How about your business card (that’s not online, I know)…


4. Your super-duper content:

“OK, I’m starting to attract people to my list, what’s next?”

As I’ve already mentioned it is important that you start a conversation

In order for people to know-like-trust you

“Conversation? About what?”

About “problems” and your “solution”.

In a way that is not salezy.

And that doesn’t transform you into a bragger.

Make it human, authentic, personal

And extremely valuable

For your target audience.


Here are some ideas:

  • Blog
  • Video Blog
  • Podcast
  • Webinars
  • Tests and quizzes

You are probably asking yourself things like:

“Do I have to blog every week?” No, you don’t

“Does it have to be my content all the time?” No, it doesn’t

“Does it take time and effort?” Yes, it does. Rome wasn’t built in a day, nor will your Personal Brand be. But there is an efficient way of approaching this.

“Is it worth it?” Yes it is. At least, if you want to stand out from the competition, get noticed by your potential clients and enjoy (financial) freedom.


And I can help you with that.

Every decent sporter has a coach – are you a decent entrepreneur?

Let me help you.



I just launched my Brand New YouBrand Journey

a 6 month program where I’ll teach you how to build your (online) Personal Brand and…

Get noticed, attract clients, enjoy (financial) freedom!

In other words:

  • I’ll teach you how:To build a list
  • Via Mailchimp
  • To create an irresistible opt-in offer
  • To pimp your LinkedIn profile
  • And Facebook page
  • To start to blog
  • And use video
  • To share your content via webinars
  • And have an attractive website
  • To grow your network online and offline
  • And much, much more …


>>> Join us before December 15, 2016 <<<

  • and enjoy: Super-duper discount
  • 3 Fantastic bonuses
  • A hug from me (well, maybe that’s not an irresistible offer :-))

>>> Sign up now <<<

Questions, doubts, remarks – contact me!


Big hug



PS: if you think one of your friends/colleagues/business partners could benefit from this free program- SHARE! Merci!

How to avoid your writer’s blog – video?

Hi there

Are you convinced that blogging might just be a great solution to build your Personal Brand?

You want to share your message with your target audience…

But you ask yourself… what exactly will I be writing about?

Or maybe you have been blogging for a while, and now you sometimes feel stuck…

No inspiration anymore…

The so-called writer’s block.

No worries – you are not alone!

And in this video I will give you 3 tips on how to avoid the writer’s block.

  1. Questions – what questions do people ask you with regards to your topic?
  2. Google – type in “How to… [your topic]” and you’ll get lots of information and ideas
  3. Think back on the struggles you had with regards to your topic, what difficulties you faced… and what are the answers you found in the meanwhile?..

More information in this video!


PS: my good friend Ilse Van Eetvelde and myself have decided to join forces and created a new club: the Barefoot Business Bloggers. With this club comes a new website: where you’ll learn everything you need to know about  blogging. So hurry up and discover lots of tips and freebees.

discover the barefoot business bloggers


Your turn: share 1 great tip on how to avoid the writer’s block! Many thanks.


To blog or not to blog…

Hi there!


I had a call from a former colleague of mine, Karen.

She is a HR Interim Manager and she heard me saying how blogging enabled me to rebrand myself, get more clients, build a solid reputation, and….. évidemment…. build my Personal Brand

Blogging is GREAT!

I also turned people off along the way. Oops

Too bad.

Some say yes

Some say no

So what?!



That’s life.

And I have to deal with it.

Back to Karen – she was wondering whether she should start to blog.

Well, that is a good question.

Because even though I’m a big fan of blogging…

… you might just not be the right person to start to blog.

Find out in this video whether blogging could be good for you and your business?

And what to do to connect with your target audience without blogging.

And if you do decide to start to blog, discover here what your first big step is! 

Well, I’ll reveal that right now.

Together with my good friend Ilse Van Eetvelde, we created a brand new website full of tips and articles on blogging.

Here it is: 

Keep on returning to that website, because we’ll be adding great stuff regularly.

The site is not at all a static finished one.

Much more to come!

And in the meanwhile, enjoy the video “To Blog or Not To Blog”



[GUEST BLOG]: 5 tips to become a better speaker – with Jeroen De Flander


What’s the best way to become a thought leader?

1/ By having something to tell / teach.
2/ By telling it!

Becoming a thought leader is becoming known as THE expert so it is obvious that the (internal) client should turn to you when he or she is struggling with that problem you have THE solution for!

1/ So first – find your message.
By filling the blanks :  Continue reading [GUEST BLOG]: 5 tips to become a better speaker – with Jeroen De Flander

VIDEO BLOG: the 8 fundamentals of Personal Branding

Hi there!

Last week I had the pleasure to spend two days with one of my clients and great artist: Axelle Vanquaillie. And with a bunch of enthusiastic entrepreneurs and intrapreneurs. We are are all eager to use our creative “talents” more often in our professional life.

We had the privilege to learn the doodling skills from Axelle and the story telling secrets from Lily Martens.

Being an enthusiastic student, I immediately put what I’ve learned in practice and here is the result of my first doodle. It is also your handout for the video below. Promise me you won’t laugh, I’m still a student 🙂 Pretty scary to share this with you, you know! 🙂

8 fundamentals

In this video I’ll teach you the 8 fundamentals of Personal Branding. 8 steps actually.

And to give you an aid to remember these 8 steps, I made a word(my signature system):

Y: You – it starts with you
O: Overcome your doubts and fears
U: Understand your niche
B: Blend your income streams
R: Realize your marketing message
A: Achieve your online presence
N: Nail your offline authority
D: Drive sales

Discover these steps and more in this video!


And if you like, please do tell a friend.

Many thanks!


Why you shouldn’t waste time on Online Personal Branding…

Why you shouldn’t waste time on Online Personal Branding…

or should I say, not ALL your precious time?…


Hi there!

I don’t know how about you, but you see them everywhere: the online challenges, the online webinars, the videos.

Social media is everywhere.

Blog, tweet, sell yourself online to death.

Yell as loudly and as frequently as possible online.

Because if you don’t, you don’t matter.


Continue reading Why you shouldn’t waste time on Online Personal Branding…

To Freelance or Not To Freelance – Part 3

Are you ready to go FREELANCE?

Ask yourself these questions… (PART 3) & do the TEST!


Hi there!

Two weeks ago I started this serie of 3 blog posts regarding the questions you need to ask yourself before you jump into the Freelance adventure.

Here’s part 3: Again with several assignments and a TEST for you! So let’s get moving. Continue reading To Freelance or Not To Freelance – Part 3

To Freelance or Not To Freelance – Part 2

Are you ready to go FREELANCE?


Ask yourself these questions… (PART 2)

Hi there!

Last week I started this serie of 3 blog posts regarding the questions you need to ask yourself before you jump into the Freelance adventure.

Here’s part 2: Again with several assignments for you! So let’s get moving. Continue reading To Freelance or Not To Freelance – Part 2

To Freelance or Not To Freelance – Part 1

Are you ready to go FREELANCE?


Ask yourself these questions…


Hi there!

I read an interesting article in the Harvard Business Review “7 questions to ask yourself before going freelance” from Sara Horowitz, head of the Freelancers Union.

I meet a lot of people in doubt “should I become a freelancer or not? What are the risks? What are the benefits?” I always ask them several questions in line with the article.

We’ll cover 9 questions in this and the next blog posts. And together with these, I have several assignments for you! So let’s get started.

Continue reading To Freelance or Not To Freelance – Part 1