… and the 10 mistakes you should avoid
Last week I gave a workshop on Facebook to a group of entrepreneurs. And we had an interesting discussion on whether we should focus on Facebook or LinkedIn.
I heard things like: “Facebook is not suitable for B2B”, “Facebook is dangerous”, “Mark Zuckerberg is the devil”, “LinkedIn is boring”, “Social Media is time consuming”, “LinkedIn is becoming more & more Facebook-like”, “I don’t know what to post on LinkedIn or Facebook”, “Everything has already been said”, etc etc.. Continue reading Why you should use LinkedIn Publish to increase visibility …
… and attract more clients then you’ve ever imagined
If you are an entrepreneur/freelancer, you need to build relationships. You need to get in touch with people in order to find common ground and get connected. 20 years ago, networking was done face2face.
And in my humble opinion face2face networking still works best if done properly (but that’s another topic). This being said, you just cannot disregard the internet. You cannot neglect the power and importance of online visibility, online personal branding. Continue reading 5 foolproof ways to boost your online visibility in no time
And build a client attracting blog
Blogging has turned out to be an important way for me to build my Personal Brand, and what’s more important it has turned out to be a great way to build “know-like-trust” and attract clients.
That is why I advise my nice (potential) clients to start blogging. Maybe not every week, but surely every month.
And then these nice people turn into horrified creatures who look like they want to kill me. Oops. Continue reading 10 ways to stop your writer’s block
this is thé DIY Personal Branding list!
Have you ever had the feeling you had a brilliant original idea, ready to shout it out and then discover that somebody else had that idea a long time ago? Meaning you’re not so brilliant and original?
I had! Oops
Continue reading Personal Branding from A to Z
Or how to deliver your message and content
Remember the cupcake with the cherry ?
In my first blog post of the 5 step Blog series about Personal Branding
I explained you that knowing who you are and what you have to offer to your target audience is the cake.
The cherry on top of it packaging it and telling it to your ideal client.
They lived happily ever after
Oh yes, Miss Marketing is in town! And has she some effect on Mister Branding? Yes she does!
Continue reading The marriage of Ms. Marketing & Mr. Branding
Lots of people told me to start a blog. Share my experience as an HR expert and a Managing Director of a small company.
Good thinking, but where to start? How about following a course on blogging? That’s what I did.
I attended that Open Circles Master Class Blogging, and here are 13 things I’ve learned.
Continue reading 13 things I’ve learned in the Master Class Blogging