Category Archives: Energy and Inspiration

Let’s not pursue our business dream, because we don’t know how to do that. Duh!

Hi there

“Isn’t that kind of lousy excuse?”

That’s what I was thinking to myself.


Have you ever been in a situation where you wanted something,

But there was something holding you back?

Mainly your thoughts?

Maybe you want to get noticed by your potential client?

Maybe you want to stand out from the crowd?

Maybe you want to do that little extra for your client?

Maybe your business is stagnating?

Maybe you are secretly jealous of all those people who are good at public speaking?

You possibly feel you could improve certain skills if you want to get to the next level.

I know I do.

But you don’t know how or where to start…


So you say: “I don’t know how to do that.”

Full stop.

That was the answer my friend gave me when we were discussing her business.

Indeed, her business is stagnating.

She’s a pro in what she does.

But she’s never been into marketing.

Let alone social media marketing.

And the thought of putting video’s on YouTube scares the hell out of her.

So when I suggested “why not do something with video to boost your marketing and business?”

Her answer was: “I don’t know how to do that.”

Full stop.


And my reaction is: “So?”


There’s 3 things that come to mind when I hear people say “I don’t know how to do that.”


1/ Maybe you don’t know how to do that, so what will you do about it?

To take the previous example, there’s lots of trainings out there on video marketing.

Or just ask Mr. Google or Miss YouTube.

Or find an expert who can help you with video.

Heck, even I can get you on your way…

So don’t tell me you don’t know how to do it, so you won’t.

That’s a lousy excuse.

Full stop 🙂


2/ Maybe you are thinking “I will never be able to do that…”

And this is a different story.

This means you question your capacities to learn about video marketing.

This means you question yourself.

Do you really BELIEVE that you will never be able to do that?

What a shame.

The lady I’m talking about has achieved so many things.

She’s a real pro.

And she’s a really fun and nice person to be with.

No way she does not have the capacities to learn how to speak to a video camera, edit the video and upload it to YouTube.

It’s not because we are small business owners that we should think small.

You are better than that.

Deciding to become an entrepreneur,

To pursue your (business) dreams…

That took a lot of guts, courage and self-confidence.

So, hell yeah, you can do it.

If you put your mind to it.


3/Maybe you just don’t want to learn it.

Maybe my friend is not into video marketing.

Maybe she believes that’s for braggers or extraverts

Maybe she believes there are other ways to boost her business

And that’s ok.

It’s ok not to be a fan of video blogging.

Just be a man (or woman) about it and admit it.

Don’t hide behind that lousy excuse.

Full stop.

So next time you are thinking to yourself: “I don’t know how to do that.”

Ask yourself whether you really believe you won’t be able to do that?

Please, just be resourceful and find a way to learn it.

And if not, well…. (you can end the sentence here :-))

Good luck!

Your turn:

Your turn, when was the last time you said “I don’t know how to do that.”?
Tell us about it.



PS: for all the Dutch speaking entrepreneurs reading this….. join our 2 day live training Business Boost Event – a great opportunity to learn new things that will boost your marketing and business. No lousy excuses anymore 🙂 All this for (almost) FREE.

Register here:

The art of terrible networking

Hi there

Last week I was at a networking event.

Big event with a lot of HR people.

I always love to get back in touch with old acquaintances

And getting to know new people.

I strongly believe that face2face networking works.

If you want to grow your business or career

Getting some help from your network is a huge plus.

So networking is fun and rewarding

For some.

If you do it the right way.

Lots of people are miserable networkers.

Not only because they are afraid

Or don’t know how to start the conversation


But also because some do it all wrong.

Last week I was introduced to somebody.

A pretty well-known trainer.

Gives sales and communication training.


You wouldn’t say.

He’s the kind of guy why people hate networking events.

He asked me about my job…

And after hearing the response, he said “interesting…”

His body language said:

“I am not interested in you, you are not part of my target audience”

Personally, I don’t mind (anymore).

So what he is not interested in me.

Won’t lose any sleep over it.

However; he did give me some content for a new blog post.

How about writing an article on networking skills.

Or rather… let’s call it networking attitudes

So thank you John (let’s call him John) for giving me inspiration …

by not not showing these attitudes 🙂

Herewith 5 attitudes you should have as a networker.

All starting with an A – how great is that ?! 🙂

5 networking attitudes

Be Authentic

Please, do not be fake – if someone does not interest you, have the balls to end the conversation in a diplomatic way.

Be Attentive

Be in the moment, listen to people. Don’t look over their shoulders to find someone more interesting. Show empathy.

Be an Aid

Always be ready to help someone solve ‘their problems’ by opening your network or by finding another solution, be a giving person – hey, you never know, this person might actually turn out to be a future client.

Be Assertive

Don’t be afraid to start a conversation with a total stranger. That is what networking is all about, anywy. And you know what, if you pick that lone wolf in the corner and start talking to him, you’ll save that person’s life and hey, maybe you’ll have a friend for life 🙂

Be Action oriented

People will forget about you if you do not follow up. That’s just the way it is. Can’t blame them.

And even if they have not forgotten about you, does not mean they are ready to do business with you. They still have to get to know you and trust you. That is why follow-up is so important.

So do it. And do it quickly (within 48h).

Good luck with your next network.

Now your turn.

What advice would you give to networkers?


don't miss this

PS: for all the Dutch speaking entrepreneurs reading this….. join our 2 day live training Business Boost Event – a great opportunity to try your new networking attitudes with likeminded entrepreneurs and to learn everything you need to know to grow your business to the next level. All this for (almost) FREE.


How to overcome doubts about your business (dream)?

Hi there

This morning I got up with a terrible headache and a bad temper.

I didn’t feel like doing much but lying in my bed.

I felt sorry for myself and was complaining to myself about all the stuff I had on my plate.

I started to wonder whether I made the right decision becoming an entrepreneur.

There is so much to do in so little time.

I somehow didn’t feel motivated and lost my punch.

But if you know me, you know I’m not (or should I say: I’m no longer) a negative person.

On the contrary, people who blame and complain give me the creeps.

And I don’t feel like giving myself the creeps.

Anyway, have you been in that kind of situation?

A situation where you start doubting your decision (of starting your business)?


Two tips for you:

1/ First, what helps is thinking back to that special moment when you made the decision to start your business.

Think back to the moment you decided to turn your talents and passion into a business?

Close your eyes for a moment and try to FEEL that moment.

How did it feel when you made that decision?

Did you feel excited?


A little scared?


Did you feel the energy and adrenaline?

Do you feel it now?

That’s what helps me.

Hope it will help you too.

And give you that motivation and boost to give it your best.

To make your business dream come true.


2/ Brings me to Business Boost, and the Business Boost Event.

This is tip number 2.

However, this one is only for the entrepreneurs speaking Dutch.

Sorry guys, an English version is on its way.

Anyway, for all those Dutch-speaking entrepreneurs…

Come to our 2-day live event.

It’s 2 days of training, sharing knowledge and experience with like-minded entrepreneurs.

And it’s two days of energy, motivation, … the business boost you are probably looking for.

I promise you, you will go home excited, with the necessary motivation and tools to move your business to the next level.

And hey, you don’t have to believe me.

Just watch the enthusiastic participants.


Your turn: What do you do when in doubt?

Hope this helped you.

Have an exciting day!


The worst customer service ever

Hi there!

Last week something shocking happened to me.

It was the worst customer experience ever.

Actually, it all started January 11 when my computer’s battery was not charging.

When I noticed this I rushed to the nearest computer shop in Aarschot.

I mean “rushed” because I wanted to make sure the battery was not completely discharged by the time I got there.

And then the horrible customer experience began.

And it ended last week (2 months later) with the computer shop’s ‘managing director’ Michael calling me a liar.


Shocking, this has never happened to me before.

I was furious, frustrated, sad. To name a few emotions.

And you can be sure, that this story won’t end here.

They are messing with the wrong girl.

Now, I do not like to dwell on the negative.

Let’s try to find something positive in this experience.

So why not sharing some tips on how to make sure you and your company put customers first.

I’ll send these tips to Michael. What did you think? 🙂

You never know, he might learn a thing or two.


  1. Hire the Right People

To ensure your customers receive a first-class experience you need to staff your entire company with the right people, people who put the customer first. Not only the front office staff, but everywhere in the company.

And if you are a solopreneur, you are the front and back office at the same time. Be sure you are willing and able to put your customers first as well.

Once you have the right people on board, equip them to make your customers a priority through proper training.

In our case, Michael could use some training. And I sincerely wonder whether he should be in front of customers in the first place.


  1. Tell the Truth

Put your customers first by always telling them the truth – even if the truth doesn’t make your company the biggest profit.

In my case, Michael told me it would take about 2-3 weeks to repair the jack. I thought he was under-promising and would over-deliver afterwards. Admit it, 2-3 weeks to repair a jack. Are you joking?

But boy, was I wrong.

Not only did it take 2 months. What’s even worse, Michael claimed he had told me it would take about 4-6 weeks to repair. That is a lie.

Have you ever experienced that?

Somebody lying to your face and at the same time calling you a liar?


  1. Inform your Customers

It is important to keep your customers informed during the entire ‘customer journey’. There is nothing more dreadful (except for lying) then keeping your client in the dark. Update your customer. Even if you actually do not have much more to tell than ‘we are working on it’.

In my case, I had to call the Computer Shop in Aarschot every week myself. They only called me once when they needed my password. Not even an update.


  1. Take Responsibility

Whenever things go wrong on your side (which happens from time to time. We are all humans), take full responsibility.

Do not start blaming everyone but yourself, do not start finding excuses. Be a man (or woman) and take full responsibility.

Michael, our MD, did not take responsibility.

And what’s worse… he started blaming me, the customer.

Told me I lied when I came in and told him the battery was not charging. I should have told him the hard disk was the problem. (excuse me?!). He claimed he told me about the 4-6 weeks. He claimed he offered me a replacement PC for free (NOT!). He blamed the front office guy for helping me out and wasting precious time retrieving my data (which they lost). I can go on and on.


  1. Compensate your Customer

Have a plan to make arrangements to compensate your customer for damage or losses caused by you or your company.

After two months, I got back my computer. The battery is charging again. Great. However, they have lost important data of the last 3 years. Luckily most of them, but not all, are stored in the cloud, so I could retrieve the data myself. But I was unable to retrieve the emails of the last 3 years.

I was not compensated for the loss and waste of time. Nope, I had to pay 105 €. Huh?!


Your turn.

What’s your worst customer experience? Or let’s be positive: share a valuable tip you learned from that experience.


When to say NO to a business proposition

It took me my whole life…

Hi there

Have you ever been proposed to work for a client

And they started questioning your fee ?

I bet you have.

Unless your prices are way too low.

And even then, people should question your fees.

Be it for another reason.


Anyway, last week a friend of mine asked me whether I could deliver a training on Networking.

I’ve been a networker my whole professional life.

And I have delivered multiple workshops and trainings on Networking.

In a lot of different settings.

So my answer was : “Yes, I could”.

But I admit, I hesitated a little.


Because the conditions were not optimal.

Let me explain.


Reason #1:

The friend, who I value a lot (so thanks Pierre) is not the client.

My friend is just doing somebody else a favor.

And that somebody else has a training company working for multinationals.

So I’d be a subcontractor.

I do not like working as a subcontractor.

Nothing wrong with people who do.

But for me: been there, seen that, done that.

I moved away from that business model.

In my opinion: it is not the best business model for entrepreneurs.

But that’s another topic.

>>>Still … ask yourself: is your actual business model the best one you can think of?<<<


Reason #2:

It is not my core business.

It is my mission to help entrepreneurs build their personal brand and grow their business.

I really like working with entrepreneurs, 1 on 1 and in group settings.

And I have a full-booked agenda.

So if I have the choice, I prefer working on my core business.

That is called FOCUS.

And you should focus too.


Reason #3:

The fee. Ah, the fee.

Let’s talk about pricing.

Delivering training in-company has become a commodity.

There are a lot of trainers out there.

A lot of them are having difficulties making ends meet.

A lot of them are having difficulties standing out from the competition.

A lot of them deliver more or less the same training in more or less the same way.

Thus, training has become a commodity.

Result: the trainers tend to lower their fees/prices.

So unless, you have a strong Personal Brand as a trainer, and/or deliver a remarkable product/service, you are probably suffering.


Now back to me, I don’t feel like being a commodity.

And I surely don’t feel like lowering my prices because other trainers do.

I know I can deliver great value (sorry if I come across as a bragger).

So my fees are not the lowest in the market.  And never will be.

>>>How about you? Are you being paid for the value you deliver?

Or are you being a commodity?<<<


The reaction of my friend when he heard about my fee structure was:

“I respect your fee. However, delivering a training on Networking is easy for you, that’s what you’ve been doing your whole life…”

What he meant was: “it is easy, won’t take you a lot of time to prepare, so lower your fee…”

And that made me think of the following story:

Picasso is sketching at a park. A woman walks by, recognizes him, and begs for her portrait. Somehow, he agrees. A few minutes later, he hands her the sketch. She is elated, excited about how wonderfully it captures the very essence of her character, what beautiful work it is, and asks how much she owes him. “5000 francs, madam,” says Picasso. The woman is incredulous, outraged, and asks how that’s even possible given it only took him 5 minutes. Picasso looks up and, without missing a beat, says: “No, madam, it took me my whole life.”

I rest my case…


Do you have experience in people questioning your price/fee? How did you tackle that?


What would you do if you only had 5 years to live?

Hi there

This week I am organizing a 2-day training for entrepreneurs.
It’s a big step for me and my business partner Karina
to organize such a big event.
A lot of work.
A lot to organize.
A lot to think of.
A lot of stress.
A lot. A lot. A lot.

And then suddenly you realize…

“My goodness, what the hell am I doing?”

The reason I suddenly had this disturbing thought in my mind is
because I received bad news a couple of days ago.

My aunt, my mother’s youngest sister, was diagnosed with
an evil brain tumor and needed surgery immediately.

She is so young, so vibrant, so full of life
and then suddenly she got that news.

I can’t imagine how that must feel.

But it did make me ask the question…

“What would I do if I only had 1 year to live?”

Now if you only have one year to live, I’d probably drop a lot of things and spend my time with the people (and dogs :-)) I love. In the sun.

What would you do?

In my opinion, however, a far more interesting question to ask yourself is …

“What would you do if you only had 5 years to live?”

Why is that more interesting?
Well, because probably, you would still have to earn some money.
I don’t know about you, but if I had 5 years to live…
I’d want to make the best of my business.
I wouldn’t just drop everything.
I’d focus on leaving a legacy (even though that might sound egocentric)

So, what does that mean… Make the best of my business?
Leave a legacy? What does that mean?
To you?

And more concretely,
What would you focus on?
Would you make the same choices?
Would you accept the same conditions of your clients/partners?

It’s an interesting exercise to make.
Because the next time someone wants to work with you,
or someone has a complaint or
some opportunity crosses your path….

…. think twice about what to answer!

Your turn!
What would you do if you only had 5 years to live? Tell us.

Big hug

PS: my aunt’s surgery went fine. That’s good news. Long way to go though. But she is ready to beat the cancer. I admire her strength and enthusiasm. We can learn something from her! Good luck, tante Mieke. You are in our thoughts and hearts. <3

Should you go digital?

Hi there

Are you still locked in Plato’s cave?

Or have you seen the beautiful world out there?


A couple of days ago I had dinner with a group of entrepreneurs.

This group of entrepreneurs gather together every first Monday night of the month.

The idea is to share success stories, challenges, difficult cases, experience…

We also invite a guest speaker once in a while.

And my friend Karina Urbina and I have the honor to facilitate all this.


Now, this Monday night it was evaluation time.

Everybody could give feedback on the setting, content, facilitators, etc…

Important stuff.

Now, I must say I was surprised to hear the feedback of some of the members.

A couple of them told Karina and myself we were trying too hard to convince them of the digital world, the internet and social media.

I guess you can say that Karina and I are very enthusiastic about this digital era.

And maybe a little too enthusiastic.



However, what disturbed me a little was the fact that these same men told us that internet & social media etc. was not that important for their business.

“There are other ways to do business”


I totally agree that you still can do business the good old fashioned way

I totally agree that face2face networking is very valuable

And I’m certain not everybody should have a webshop.


I am not convinced, however ,that we should say no to the digital world.

On the  contrary.

I pretty sure that you need “to go digital” if you want to grow your business in the long run.

I am sure that those entrepreneurs who want to stay “invisible” online… will not make it.


To quote Peter Hinsen: “Those who do not believe in the online world, are 1/ dead or 2/ extremely rich or 3/ stupid”

Pretty harsh I know.


So who are you?


Are you one of the people in Plato’s cave?

These people have always lived in a dark cave and only saw the shadows.

That cave and these shadows are their reality.

Are you the entrepreneur who says no to the online world?


Or are you the one who got away from the cave?

And saw the beauty of the real world?

Not the illusion in the cave.

Do you see the beauty of the online world?

The possibilities it might bring you  and your business?



Tell me, what’s your opinion about the digital world? Are you in or out?


Why are you an A student?

Hi there

The beginning of the year …

Do you also have all these good resolutions?

Big dreams – personal and/or professional?

Did you have them last year?

And how well did you achieve your goals?

How well did you stick to your good resolutions?

If you are like most people,

you forgot about them before the end of January.

You lost motivation.

You didn’t feel it was possible.

Now in this video I’m going to give you a awesome trick

to help you achieve your new year’s goals.

See the possibility…

See the potential….

Feel the positive vibes….

So hurry up and have look at this short video

about you being an A student!

Hope to see you soon!

May all your dreams come true this year!

Big hug

Are you an entrepreneur or a wantrepreneur?

Hi there

I was a little surprised

To find out so many entrepreneurs/freelancers I know

Are afraid to step out of their comfort zone.

Let me explain…


You probably know what one of the main success factors of entrepreneurs is…

It’s being able to step out the comfort zone.

“Life begins where your comfort zone ends”

That’s the famous saying.

I strongly believe it is important to step out of your comfort zone

Once in a while

And the is surely the case if you are an entrepreneur.

Now, you shouldn’t exaggerate

Stepping out of your comfort zone 100% of the time

Will lead to burnout

I think.


Anyway, as I said in the beginning:

I was a little surprised


Together with fellow-entrepreneur Karina Urbina

I’m organizing a 2 day training

for FREE

You only have to pay for the catering.

2 days of inspiration…

Tips and tricks…

Sharing experience and knowledge…

With likeminded entrepreneurs…

All about boosting our businesses

And it costs you almost nothing.

How great is that?!

That’s what Karina and I think 🙂

And a lot of other entrepreneurs.


But then we get the question:

“Where will it take place?”

I kind of understand the question.

People are probably curious

“But curiosity killed the cat”


No seriously,

We got remarks like:

“It better not be in Brussels”

“I love the idea but if it is in the Antwerp region I’m not coming”

“I come from West-Vlaanderen, I’m not going further than Ghent”


Come on!

Are you serious?

Are you an entrepreneur?

Or a wantrepreneur?

Two days of training & inspiration

About growing your business

For free

And you love the concept

But you say ‘no’ because it is not in Ghent?

Honestly, I can only understand this kind of reaction if you hate the idea of this event

Or hate Karina and/or me 🙂


But if you like the idea… come one!


Yeah! Come on!

I understand that not everybody feels like taking the plane to Tenerife

To attend a training

That cost a loooooot of money

(that’s what Karina and I did, by the way)

I understand not everybody goes to Orlando

To attend an HR Conference

(that is what I did)


But hey

How on earth do you want to grow your business

If stepping into your car and driving for an hour

To a free content rich event

Is too difficult?


In my opinion

That’s not being able to step out of your comfort zone


But that’s just me

And maybe I’m just being narrow-minded

So help me out…

What’s your reason for not attending the event?


Thanks for your input!


See you in at the event 🙂

In that secret place in Vlaanderen 🙂

Big hug

PS: if you think one of your friends/colleagues/business partners could benefit from this free 2day training (Dutch) – SHARE! Merci!



4 concrete steps to build your online Personal Brand


How are you?

Last weeks I gave a couple of online trainings (webinars).

And I am organizing more of them.

The great thing about Webinars is that you can reach a lot of people

All over the world.

That is pretty exciting.

It allows you to share your message

And valuable content

with far more people than you could in a “normal live” seminar

More people can benefit from your ideas and tips

And it increases your online visibility

Nothing but good news.

Well, as long as Mr. Murphy is not in the house to play with technology 🙂

Anyway, how visible are you online?

How’s your online Personal Brand doing?

Here are 4 concrete steps to increase your online visibility in a solid way

And if you are wondering why you should do that…

It will enable you to stand out from the competition

Attract more clients

So you’ll enjoy (financial) freedom


The 4 steps:

1. The list:

Building your Personal Brand means building a solid reputation,

Becoming the go-to-person in your field.

This means that people have to know about you

Like you, and trust you to do business with you

And/or become your ambassador.

People will not all of a sudden trust you.

You have to build a relationship with your community.

And that is what the list is about.

The list is a list of people who are interested in what you do,

Your target audience, your ideal client,

And with whom you start having a conversation (via Email)

About their problems and your solutions

In order to build that relationship we just talked about

And build that solid reputation …

You might think that having a large number of connections on LinkedIn is that list.

Well, it’s not the official/legal way of building a list. That’s one thing.

Two, if LinkedIn shuts down permanently, you have lost your connections.

Three, your LinkedIn community has not given you their formal OK to have that

conversation with them.

So you better do it the official/legal way.

My suggestion is that you start by selecting an email marketing service.

Today, I use Mailchimp – there is a free version to start with and is user friendly.


2. The irresistible Opt-in offer:

You might be thinking: “How do I get this people on my list officially?”

There are basic legal requirements for sending out email marketing messages you need to be aware of, hence my note about doing it the official/legal way.

The EU Opt-in Directive stipulates that direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in).

Same thing in the US.

So you need an opt-in. They have to say “yes, start sending me mails”.

Well actually, that is not what they will be saying.

It will be more like “Give me that free stuff you’re offering and I’ll give you my email address.”

This means you have to have something really great to offer.

And that is where the opt-in offer comes in.

Irresistible = so valuable for your target audience that they cannot resist 🙂


  • An ‘fat’ eBook (not a light 5 page eBook)
  • A video series
  • A physical book
  • A sample
  • A challenge
  • A quiz
  • A cheat sheet

Oh, and you give it away for free!


3. Your online distribution channels:

“Yeah – all very nice, but how will people see my opt-in offer?”

Good question.

Here are some ideas:

  • In the summary of your LinkedIn profile
  • In the banner of your Facebook page
  • And other social media channels you use
  • In the signature of your emails
  • On your website, évidemment!
  • Add it to your proposals
  • And invoices
  • How about your business card (that’s not online, I know)…


4. Your super-duper content:

“OK, I’m starting to attract people to my list, what’s next?”

As I’ve already mentioned it is important that you start a conversation

In order for people to know-like-trust you

“Conversation? About what?”

About “problems” and your “solution”.

In a way that is not salezy.

And that doesn’t transform you into a bragger.

Make it human, authentic, personal

And extremely valuable

For your target audience.


Here are some ideas:

  • Blog
  • Video Blog
  • Podcast
  • Webinars
  • Tests and quizzes

You are probably asking yourself things like:

“Do I have to blog every week?” No, you don’t

“Does it have to be my content all the time?” No, it doesn’t

“Does it take time and effort?” Yes, it does. Rome wasn’t built in a day, nor will your Personal Brand be. But there is an efficient way of approaching this.

“Is it worth it?” Yes it is. At least, if you want to stand out from the competition, get noticed by your potential clients and enjoy (financial) freedom.


And I can help you with that.

Every decent sporter has a coach – are you a decent entrepreneur?

Let me help you.



I just launched my Brand New YouBrand Journey

a 6 month program where I’ll teach you how to build your (online) Personal Brand and…

Get noticed, attract clients, enjoy (financial) freedom!

In other words:

  • I’ll teach you how:To build a list
  • Via Mailchimp
  • To create an irresistible opt-in offer
  • To pimp your LinkedIn profile
  • And Facebook page
  • To start to blog
  • And use video
  • To share your content via webinars
  • And have an attractive website
  • To grow your network online and offline
  • And much, much more …


>>> Join us before December 15, 2016 <<<

  • and enjoy: Super-duper discount
  • 3 Fantastic bonuses
  • A hug from me (well, maybe that’s not an irresistible offer :-))

>>> Sign up now <<<

Questions, doubts, remarks – contact me!


Big hug



PS: if you think one of your friends/colleagues/business partners could benefit from this free program- SHARE! Merci!