Category Archives: Sales

15 ideas to create opt-in giveaway

Why you should give away your best stuff?

15 ideas to create your fantastically valuable freebie

 

Hi there

Have you ever been in a supermarket?

I bet.

And when you walk through the aisles have you ever come across some friendly lady offering you a free cookie of a small cup of some new drink?

 

Why do they do that?

I guess you know.

Reason 1: once you have tasted that cookie you’ll want to buy the whole box.

Or at least that is what the lady hopes you’ll do.

Reason 2: the rule of reciprocity: the lady gave you something valuable (great cookie) and now you feel obliged to do something in return (as in buying the box).

 

We, solopreneurs, can do that too.

So why don’t we?

 

Another scenario…

 

Have you ever been in a shop where they offer you a loyalty card?

What did you do?

Did you give your name and email address?

And if so, why did you give it to them?

To get a discount on the 10th purchase?

 

Why do shops want to create these loyalty programs?

  • they increase the amount you spend each time you visit the shop
  • you’ll probably visit the shop more often
  • they can track your spending habits and see which items are more popular, when…
  • they get to communicate with you on a regular basis … you don’t want to miss out on extra discounts, do you?

 

I’m not saying that all solopreneurs should put a loyalty program in place

But we can learn something here.

 

People are willing to give their name and email address in return for a reward.

 

And that, my dear reader, is something you should do too.

 

To summarize:

Opt-in

It is important that all of your contacts must have willingly given you their email address, with the knowledge that they would be added to your list and receive emails from you.

This has become even more important since the General Data Protection Regulation (GDPR) was approved by the EU Parliament on 14 April 2016.

And your potential customer will not be eager to give you his details unless you give him something valuable in return for the “opt-in” to your list.

 

Build trust

Once somebody opted into your list, you can start a conversation with that person and give him other valuable things for free. All, with the aim to build trust. For example: via weekly blog posts.

 

Fantastically Valuable Offer (FVO)

Once trust is built and the need is there, the customer is likely to buy your stuff.

I call this process: the Fantastically Valuable Offer (FVO)

 

F: you give him a fantastically valuable FREEBIE– your free giveaway

V: you deliver great VALUE by means of blog posts, emails with templates, video’s, etc… for free

O: after a couple of emails, you make him an OFFER he can’t refuse 🙂

 

Now my question to you…

What is your FREEBIE?

 

Tip: Your freebie should:

  • Be really valuable – give away your best stuff for free and people will say “OMG if he gives this away for free, imagine what you’ll get if you buy his stuff…”
  • Relate to the reason people are visiting your site or shop
  • Not cost you a lot of time and money

 

Here are 15 ideas for free giveaways:

  1. An eBook
  2. A free course
  3. A test
  4. A survey
  5. A members-only forum
  6. A video series
  7. Great templates
  8. A checklist
  9. A recipe
  10. A recorded webinar
  11. Access to you
  12. A mystery gift
  13. A free sample
  14. An audio file
  15. A whitepaper

 

So again…

What’s your freebie?

Partnerships & Sponsorships: 7 tips to close the deal

Hi there,

Have you ever had a mail in your inbox from an organization asking for money?

And I don’t mean these crazy mails from some guy who won the lottery.

Or a girl who’s totally in love with you and wants money for her plane ticket…

 

I received a mail from a Chambre of Commerce like organization.

They are looking for sponsors for their new year’s event.

 

The mail said something like:

Dear entrepreneur,

We hope to get your support this year.

Please find the sponsor contract attached.

Best regards…

 

I don’t know about you, but I did not feel like becoming a sponsor.

The question that popped into my mind was:

What’s in it for me?

 

And that, my dear reader, is the question you should always ask yourself.

 

What’s in it for the customer?

 

Or for the sponsor in this case.

 

Anyway, I was curious to find out, so I opened the attachment.

I got a long explanation of the organization.

Then about the events they had organized the previous years

Then about the keynote speakers they invited the previous years.

No clue who they will invite this year…

And finally the different sponsor deals.

 

The whole document is “interesting” I’ll just focus on 3 things that caught my eye…

  • If you become a sponsor you’ll get sufficient media coverage and visibility
  • You will also get a couple of free admission tickets (number to be discussed)
  • Please fax your signed copy to …. (is this the 21st century?)

 

What can we learn about this?

 

7 tips to attract great sponsors & partners:

  1. Build Know-Like-Trust

If the sponsor does not know you and your organization at all, he will not be eager to give you money. That’s obvious, right? Apparently not.

Remember the rule of 7: a prospect needs to see, hear, or otherwise be exposed to a message at least seven times before they respond in some way, shape or form.

The same with sponsors.

 

  1. Identify the “WIIFM” – What’s in it for me (for the sponsor).

Start your sponsorship proposal with this. Why should I give you money? Honestly. Your offer should be remarkable. A no-brainer. Focus on the benefits and outcomes for the sponsor.

 

  1. Don’t ask people to “donate”

Instead ask them to “join”, “build”, “attract”, … People love to be part of something, of a community. Make use of that.

 

  1. Get specific by laying out different sponsor deals

And listing exactly what each sponsor deal includes. The more your audience knows, the more comfortable they’ll be with sponsoring you.

 

  1. Add social proof

Show them who are the other sponsors. And how many they have donated. (if you have permission to do so).

 

  1. Customize where possible

Whenever possible, have an appointment with your possible sponsor. Listen to them. What are their ambitions? What are the challenges they are facing. Can you help in any way? And customize your sponsor proposal appropriately.

 

  1. Follow-up

After you have sent your customized remarkable sponsorship proposal… follow up. It is said that 80% of sales are made on the 5th to 12th contact. Same is true for sponsorship deals.

 

sales statistics follow up with your customers

 

Your turn – what’s your golden tip with regards to sponsorship/partnership deals?

 

 

What’s the secret strategy behind FREE

Hello

‘Why do you give it all away for free?’

That’s the question I often get.

And especially when it comes to the Business Boost Event.

This is a free 2 day training event – free.

Well, you only pay for catering.

But it’s kind of free

Why do we do that?

Giving it all away for almost free?

 

There is a strategy behind all that free stuff.

And you should learn that strategy too.

If you want to sell more.

 

It’s all about this process:

know_like_trust_try_buy

Before I explain the process, I want to tell you that it is obvious that we and our business will not survive if we do everything for free.

We also have several in-depth training programs we offer to those who wish to work together with us on their business.

These training programs are not for free.

And let’s be clear here: this is what we want to sell.

 

That’s not a secret.

All Business Boost Event attendees know this.

Expect this.

And some really look forward to this.

 

But how do you sell a program with a price tag of a couple of thousands of euros?

To a group of entrepreneurs who don’t know you?

Well you don’t sell it.

It’s impossible.

 

People buy from people they know like and trust.

 

They don’t buy from a nobody.

So you need a strategy, a system.

 

This is the system:

know_like_trust_try_buy

Know: People have to know (about) you. That’s obvious. If they don’t know you or your product how will they be able to buy your stuff?! (Personal) Branding is an important way to get noticed by your potential clients.

>>> We have spent a vast amount of time and money on getting our (personal) brand out there. Think networking, social media, partnerships…

 

Like: It’s important that you increase your likeability. For instance by being generous, by showing the real you in an authentic way.

>>> We have started a Facebook and LinkedIn group where we show what we do and who we are ‘behind the scenes’. We have recorded serious video’s but also some crazy & fun ones.

 

Trust: Show people you are an expert, that you are worth listening to (and buying from). Again Personal Branding is thé tool.

>>> When we organize our 2 day Business Boost Event, we share a huge amount of knowledge and experience. People ‘like’ us for our generosity and they trust us because they see we know what we are doing.

 

Try: Once people know, like & trust you they are likely to buy from you. Some, however, would like to ‘try you out’. That’s the moment that you give away valuable stuff. This is the moment that you work with  try-out periods.  For example, the test drive with a new car. Or the free cookie you can taste in the supermarket.

>>> Or the free Business Boost Event. We also work with a satisfaction guaranteed clause. If people are not satisfied with what they have bought, they can opt-out and get their money back.

 

Buy: If people are happy with the test drive, there is a strong possibility they’ll buy the car if the need a car.

>>> If people are happy with the free Business Boost Event, there is a strong possibility they’ll buy the programs if they feel they need it and can’t or won’t do it by themselves.

 

That’s the whole strategy behind the free Business Boost Event.

 

Oh, and this being said, strategies and systems and the like…

I also like to believe I am a generous person 🙂

And I strongly believe in this quote:

you-don-t-have-to-be-rich-to-be-generous

 

>>>    Your turn: what is your free give-away?

 

 

The worst client experience

Hi there

Boy, I was pretty angry last week.

It still surprises me how many entrepreneurs and sales people are not at all client oriented.

Lots of them still give me the impression that they are king and the client is the clown.

Many of them give me the feeling I (the client) am lucky and should be grateful that they allow me to buy their services/products.

 

What happened?

I organize events and seminars on a regular basis.

Quality, atmosphere and energy are important for me.

So I’m always looking for the right venue.

Once found, you need to have a discussion with the owner about pricing etc.

 

And that’s where it often goes wrong.

Why is it so difficult for some to make a decent offer?

With decent I mean: clear, simple, no sudden changes, no surprises.

It seems an impossible job.

Why is that?

 

And once you start asking questions about the offer, especially about the sudden changes (read: surcharges)…

Why do some feel the need to blame you, the client?

Why is it so difficult for some to take responsibility?

Why is it no-go to say “I’m sorry, I made a mistake.”

 

Last week I’ve heard things like:

  • “If there was no attachment, you should’ve asked for it.” (Read: and don’t you think I’ll apologize for my mistake)
  • “We recently added that surcharge, It’s in the new attachment. You have an old one.” (Read: live with it and pay)
  • “We forgot to mention that you should pay for the cutlery, and garbage, and our golden waiters” (they are extremely expensive, that’s why they must be made of gold)
  • “We are all into building a real connection with the client.” (by blaming her and her assistant? Interesting)
  • “If you are not happy whit our offer, you can always cancel.” (but you’ll have to pay anyway because the free cancellation deadline has been passed.)

 

I can go on and on with examples like this.

Can you blame me for being a little upset?!

Maybe I’ll write a book about it one day.

 

In the meanwhile, 5 tips to make the client happy:

  1. Keep it simple.

Don’t overload the client with complex offers, a zillion options and sudden surprises/surcharges.

  1. Made a mistake? Take full responsibility.

Say sorry. Fix the problem. And never ever blame the client for your mistakes.

  1. Dare to say no.

If you cannot deliver what the client is asking, tell him. Be honest.

  1. If you cannot help the client directly, help him in another way.

Suggest another solution. Get him in touch with somebody else in your network….

  1. Don’t always give the client what he asks.

Being client-oriented is advising the client. Sometimes this means you need to suggest something different from what the client asks.

  1. BONUS: Under-promise, Over-deliver

I promised you 5 tips and you get 6 of them 🙂

 

Your turn: Share your 7th tip. Thanks!

 

 

[VIDEO] Are you a commodity?

I recently went to the Camargue located south of Arles, France, between the Mediterranean Sea and the two arms of the Rhône River delta.

It is a beautiful place and it is well known for a couple of things:

  • The white horses
  • The flamingos
  • And fleur de sel

And I would like fous on fleur de sel.

Fleur de sel is one of those small but indispensable touches, like good quality olive oil or fresh herbs, that changes an ordinary meal into a culinary experience. You may not want to use it every single day, because it is expensive, but there are certain dishes that will be markedly improved when you do.

Why is it so expensive?

3 reasons:

1.      It is rare

There are only a couple of regions in France, Portugal and Spain where this special salt can be harvested. It’s not like typical table salt.

2.      It needs to be harvested by hand

First of all, you need to wait for the perfect moment: hot summer days and no wind. Second, it is a very delicate process which requires manual labour and special tools.

3.      The brand

Fleur de sel has a very solid reputation, not only because of the quality of the project. I’m sure that these well-known chefs raving about fleur de sel have also improved the reputation of this special salt.

 

Now what does this have to do with you and your business?

It is clear that fleur de sel is not a commodity like table salt.

And you shouldn’t be either.

Because being a commodity means you’ll have difficulties standing out from the competition, attracting, clients, asking higher prices and living a fulfilled (professional) life.

So, how can we avoid being a commodity?

1.      Be rare, be unique

Identify your unique selling proposition. What makes you unique? How can you stand out? Check out my vlog if you want to know more: http://www.youbrandbuilder.com/what-makes-you-unique/

2.      Ask higher prices

Asking higher prices (than the competition) will make you stand out. People perceive higher prices with a higher quality. Low prices equals commodity. Check out my vlog on how to double your fees here: http://www.youbrandbuilder.com/how-to-double-your-fees/

3.      The brand

Always be building your Personal Brand. How? Download your FREE ebook “5 steps to build your Personal Brand & move your business to the next level” here: http://www.youbrandbuilder.com/sign-up-to-get-the-free-e-book/

Btw, want to see the related video?  Here it is:

 

Your turn

What steps have you taken in order to avoid being a commodity?

 

 

6 influencing strategies to attract clients

Hi there
Being an entrepreneur is often hard work.

And unless you want to be another one on the burn-out list,

you need to take some time off once in a while.

So… is there anything better than checking out booking.com.

“Welcome back! It’s always a pleasure seeing you. Log on to discover the 50% discount deals”

That was the message I got when I opened the booking.com site.

Next thing I see is Booking.com’s USP:

  • Great deals for every budget
  • 1,221,092 properties worldwide
  • Make changes to your booking at any time!
  • Millions of authentic traveller reviews
  • Need help? We’ve got you covered in 43 languages, 24/7!

Next, a constant flow of information about people who just booked a hotel:

  • A traveller from Australia just booked at Commodore Hotel in London
  • A traveller from France just booked at Hotel Belfort in Paris
  • A traveller from Kuwait just booked at DoubleTree Hotel in London

And I thought to myself… wow – they are good!

Marketing-wise that is.

You really should have a look at the booking.com site with your marketing hat on.

And learn!

I immediately recognized some of the influencing strategies Robert Cialdini explains in his book Influence: the psychology of persuasion

I received the book from a friend about 10 years ago.

In the meanwhile I read the book a couple of times and even bought the audible version.

If you don’t feel like reading the whole book, here is a crash course 🙂

In his book, Robert Cialdini explains the 6 influencing principles.

I’ll cover them quickly and give you some practical examples of how booking.com

and you can use them to attract more clients.

  1. Liking

“People prefer to say ‘yes’ to those they know and like,” Cialdini says.

People are also more likely to favor those who give them compliments.

And that’s what Booking.com did when saying how wonderful it is to see me back.

You can use this by doing likeable things – being kind, generous, gracious.

Be authentic, use humour when appropriate.

Or by humanizing your branding & marketing, ie your photo on your website.

Your story.

  1. Authority

By adding things like:

  • ‘1,221,092 properties worldwide’ and
  • ‘We have 117,615,855 verified reviews made by real guests.’

Booking.com builds its authority.

Maybe you can’t show these stats (yet :-))

but you too, you can build your Personal Brand (=authority position).

How?
By downloading my FREE Personal Branding book where I teach you how to build an expert position in 5 steps.

And if you don’t feel like reading and filling out your Personal Branding workbook,

here are some tips: share your valuable content with your target audience via LinkedIn, a blog, a video, public speaking, a book, an eBook…

  1. Social Proof

When people are uncertain about a course of action (like buying your stuff), they tend to look to those around them to guide their decisions and actions.

That’s the reason why Booking.com shows you that “just booked carrousel” and all those reviews.

Typical example of social proof.

Back to you, ask for testimonials from your clients.

If you have a lot of followers on Facebook: show it…

  1. Reciprocation

Reciprocation recognizes that people feel indebted to those who do something for them or give them a gift.

For marketers, Cialdini says: “The implication is you have to go first.

Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.”

Giving you the possibility to download my Personal Branding Book for free is not only because I want to build an expert position and win your trust.

It is also a great example of reciprocation.

You too, can give away valuable stuff and it doesn’t have to be expensive.

  1. Commitment and Consistency

People do not like to back out of deals.

We’re more likely to do something after we’ve agreed to it verbally or in writing, Cialdini says.

People strive for consistency in their commitments.

Have you ever noticed the “wish list” on sites like Zalando, Booking.com etc?

That’s the fifth principle at work.

Studies show that once you have added something on your wish list the chances of you actually buying it are very high.

Because your brain wants you to be consistent in your commitment.

Another example is when you bought something at a certain place, you are likely to buy there again (unless you had a terrible customer experience of course).

That’s why Booking.com and others keep a record of what you have bought in the past and keep on reminding you of that.

And you can do the same.

Stay in touch with your clients.

Don’t be afraid to offer them something extra, something new, something more expensive…

  1. Scarcity

Scarcity relates to supply and demand.

Basically, the less there is of something, the more valuable it is.

Again let’s have a look at Booking.com:

  • “Booked 2 times in the last 48 hours” followed by “Only 1 room left on our site!” and “62% discount”

In other words:

you better hurry up or you’ll miss this great opportunity to get the 62% discount when you book this fantastic hotel.

I know a lot of people dislike the fact that marketers use scarcity.

But it works, so don’t be afraid to use it too.

For example: offer discounts or bonuses for a limited time period…

So how about it? Ready to use these principles in your marketing?
I can help you with that. Just contact me.

Good luck!

Greet

Your turn:

What influencing strategies do you use in your marketing?
Tell us about it.

The worst customer service ever

Hi there!

Last week something shocking happened to me.

It was the worst customer experience ever.

Actually, it all started January 11 when my computer’s battery was not charging.

When I noticed this I rushed to the nearest computer shop in Aarschot.

I mean “rushed” because I wanted to make sure the battery was not completely discharged by the time I got there.

And then the horrible customer experience began.

And it ended last week (2 months later) with the computer shop’s ‘managing director’ Michael calling me a liar.

BAM!

Shocking, this has never happened to me before.

I was furious, frustrated, sad. To name a few emotions.

And you can be sure, that this story won’t end here.

They are messing with the wrong girl.

Now, I do not like to dwell on the negative.

Let’s try to find something positive in this experience.

So why not sharing some tips on how to make sure you and your company put customers first.

I’ll send these tips to Michael. What did you think? 🙂

You never know, he might learn a thing or two.

 

  1. Hire the Right People

To ensure your customers receive a first-class experience you need to staff your entire company with the right people, people who put the customer first. Not only the front office staff, but everywhere in the company.

And if you are a solopreneur, you are the front and back office at the same time. Be sure you are willing and able to put your customers first as well.

Once you have the right people on board, equip them to make your customers a priority through proper training.

In our case, Michael could use some training. And I sincerely wonder whether he should be in front of customers in the first place.

 

  1. Tell the Truth

Put your customers first by always telling them the truth – even if the truth doesn’t make your company the biggest profit.

In my case, Michael told me it would take about 2-3 weeks to repair the jack. I thought he was under-promising and would over-deliver afterwards. Admit it, 2-3 weeks to repair a jack. Are you joking?

But boy, was I wrong.

Not only did it take 2 months. What’s even worse, Michael claimed he had told me it would take about 4-6 weeks to repair. That is a lie.

Have you ever experienced that?

Somebody lying to your face and at the same time calling you a liar?

 

  1. Inform your Customers

It is important to keep your customers informed during the entire ‘customer journey’. There is nothing more dreadful (except for lying) then keeping your client in the dark. Update your customer. Even if you actually do not have much more to tell than ‘we are working on it’.

In my case, I had to call the Computer Shop in Aarschot every week myself. They only called me once when they needed my password. Not even an update.

 

  1. Take Responsibility

Whenever things go wrong on your side (which happens from time to time. We are all humans), take full responsibility.

Do not start blaming everyone but yourself, do not start finding excuses. Be a man (or woman) and take full responsibility.

Michael, our MD, did not take responsibility.

And what’s worse… he started blaming me, the customer.

Told me I lied when I came in and told him the battery was not charging. I should have told him the hard disk was the problem. (excuse me?!). He claimed he told me about the 4-6 weeks. He claimed he offered me a replacement PC for free (NOT!). He blamed the front office guy for helping me out and wasting precious time retrieving my data (which they lost). I can go on and on.

 

  1. Compensate your Customer

Have a plan to make arrangements to compensate your customer for damage or losses caused by you or your company.

After two months, I got back my computer. The battery is charging again. Great. However, they have lost important data of the last 3 years. Luckily most of them, but not all, are stored in the cloud, so I could retrieve the data myself. But I was unable to retrieve the emails of the last 3 years.

I was not compensated for the loss and waste of time. Nope, I had to pay 105 €. Huh?!

 

Your turn.

What’s your worst customer experience? Or let’s be positive: share a valuable tip you learned from that experience.

 

When to say NO to a business proposition

It took me my whole life…

Hi there

Have you ever been proposed to work for a client

And they started questioning your fee ?

I bet you have.

Unless your prices are way too low.

And even then, people should question your fees.

Be it for another reason.

 

Anyway, last week a friend of mine asked me whether I could deliver a training on Networking.

I’ve been a networker my whole professional life.

And I have delivered multiple workshops and trainings on Networking.

In a lot of different settings.

So my answer was : “Yes, I could”.

But I admit, I hesitated a little.

Why?

Because the conditions were not optimal.

Let me explain.

 

Reason #1:

The friend, who I value a lot (so thanks Pierre) is not the client.

My friend is just doing somebody else a favor.

And that somebody else has a training company working for multinationals.

So I’d be a subcontractor.

I do not like working as a subcontractor.

Nothing wrong with people who do.

But for me: been there, seen that, done that.

I moved away from that business model.

In my opinion: it is not the best business model for entrepreneurs.

But that’s another topic.

>>>Still … ask yourself: is your actual business model the best one you can think of?<<<

 

Reason #2:

It is not my core business.

It is my mission to help entrepreneurs build their personal brand and grow their business.

I really like working with entrepreneurs, 1 on 1 and in group settings.

And I have a full-booked agenda.

So if I have the choice, I prefer working on my core business.

That is called FOCUS.

And you should focus too.

 

Reason #3:

The fee. Ah, the fee.

Let’s talk about pricing.

Delivering training in-company has become a commodity.

There are a lot of trainers out there.

A lot of them are having difficulties making ends meet.

A lot of them are having difficulties standing out from the competition.

A lot of them deliver more or less the same training in more or less the same way.

Thus, training has become a commodity.

Result: the trainers tend to lower their fees/prices.

So unless, you have a strong Personal Brand as a trainer, and/or deliver a remarkable product/service, you are probably suffering.

 

Now back to me, I don’t feel like being a commodity.

And I surely don’t feel like lowering my prices because other trainers do.

I know I can deliver great value (sorry if I come across as a bragger).

So my fees are not the lowest in the market.  And never will be.

>>>How about you? Are you being paid for the value you deliver?

Or are you being a commodity?<<<

 

The reaction of my friend when he heard about my fee structure was:

“I respect your fee. However, delivering a training on Networking is easy for you, that’s what you’ve been doing your whole life…”

What he meant was: “it is easy, won’t take you a lot of time to prepare, so lower your fee…”

And that made me think of the following story:

Picasso is sketching at a park. A woman walks by, recognizes him, and begs for her portrait. Somehow, he agrees. A few minutes later, he hands her the sketch. She is elated, excited about how wonderfully it captures the very essence of her character, what beautiful work it is, and asks how much she owes him. “5000 francs, madam,” says Picasso. The woman is incredulous, outraged, and asks how that’s even possible given it only took him 5 minutes. Picasso looks up and, without missing a beat, says: “No, madam, it took me my whole life.”

I rest my case…

YOUR TURN:

Do you have experience in people questioning your price/fee? How did you tackle that?

 

3 ways to increase your influence and impact

The secret of the mental triggers

Were you ever in a situation where you hoped you could persuade someone to do something?

Maybe, with a prospect and you are praying he chooses you over the competition?

Or maybe you’d love to become a keynote speaker at a certain event and you’d like to convince the event organizer to book you.

Or you’d like to get connected with sir Richard Branson and you know your neighbor knows him personally, so you’d like your neighbor to get you in contact with Richard? 🙂

Or maybe, you just want your kids to be nice and quiet in the car when you’re returning home after a well-deserved holiday.

Everything has to do with influencing skills.

I could talk for hours or write a whole book on influencing.

However I’d like to focus on the mental triggers.

I discovered the concept of the mental triggers when reading Jeff Walker’s book “Launch”.

He says: “Mental triggers are those things that directly influence how we act and how we make decisions”

They’re incredibly powerful, and they act on a subconscious level.

I will not cover all of the mental triggers he discusses in the book or in this video.

I’ll just focus on 3 of them and give you some ideas on how you can use these while building your Personal Brand.

Authority

increase impact thanks to authority in personal branding

People tend to follow others in positions of authority.

Think about policemen in their uniform.

Or when you were a child, you believed everything your teacher was telling you.

When you build your Personal Brand, you are building your reputation and becoming an authority.

That’s the idea.

That’s also how you will stand out from the competition,

why your prospect will want to work with you and

how you can ask higher fees for your services…

Now how do you go about it? First of all, read my Personal Branding eBook that you can download for free on our website: www.YouBrandBuilder.com

And if you do not feel like reading the book, here are some tips: share your valuable content with your target audience via LinkedIn, a blog, a video, public speaking, a book, an eBook…

 

Reciprocity

giving attitude is crucial in Personal Branding

I discovered that concept when reading Robert Cialdini’s book Influence.

Reciprocity is the idea that if someone gives something to us, we will feel some obligation to give them something back in return.

In my seminars and programs I often refer to “Give and you shall receive”.

Personal Branding is all about becoming the go-to-person in your field.

This means you need to build a network of prospects, clients, fans, influencers, ambassadors.

One of the best ways to build your network is by introducing people to other people.

That is a “giving attitude” and the law of reciprocity will see to it that people will be more generous in sharing their network with you too.

 

Likeability

increase your likeability if you want to build your personal brand and be more influencial

What would you choose: attending a sales training with somebody you like or with some stranger.

Considering the fact both trainings are of the same quality, we choose the likeable trainer.

We enjoy doing business with people we know, like and trust.

And Personal Branding is about increasing the “know-like-trust” factor.

How?

One, by doing likeable things – being kind, generous, gracious.

Two, by being authentic and humanizing your branding & marketing.

People do not like to do business with a faceless person.

 

Your turn, please share with us what mental trigger you will focus on today and how you hope it will help you improve your impact.

Who’s to blame: you or them?

Does your follow-up suck?

or are these people you are trying to follow-up suckers? 🙂

Hi there!

3 true stories – is it me, or are some people really impolite? 😮

Do you recognize this?

You get a call from a person, let’s call her Lindsey, who is interested in your services and you have a pleasant conversation.

There is a click and the person agrees to work with you (sometimes things go fast… or not) so you schedule the appointment, book a meeting room, send some preliminary homework and you prepare yourself too….

Then comes the day, you are on your way to the place where you are supposed to meet.

And she calls in sick (s**t happens). You agree to schedule another date upon your arrival at the office.

And then you don’t hear anything about this person anymore. This is what happened to my client Peter.

 

Another true story: a guy, let’s call him Ken, calls because he has heard great things about my client Sandra. Great! She’s happy. Continue reading Who’s to blame: you or them?