Do you have what it takes?…

The 4 elements of success…


Hi there!

Last week I had a Celebrity Day with a starting freelance HR Interim Manager, Liesbeth.

We have been in contact with each other for a while now. When she was still HR Manager in her previous company. Even though she quite enjoyed her job and the responsibility and challenges that came along with it.

There was this feeling.. a feeling there is more in life than what she was doing right now.

She wanted to start for herself. And use her knowledge, experience & skills to help small business owners focus on their core business while she takes care of the Human Resources side of the business.

Great idea. But does she have what it takes?

Does she have what it takes to be successful?

That’s what brought her to me. This question + how can I be successful as soon as possible?

Ah the million dollar question…

I don’t have the magic formula for that. But I do know how you can build your Personal Brand in order to attract more clients and achieve business success.

Now let’s get back to the concept of “success”.

What is success to you? When will you have the feeling you are successful?

One part of you might say things like “achieve great results, earn a lot of money, own a big house…”. The other part of you might answer something like “feeling happy”…

What is success to you? Think about it? Having a lot of money might be nice, but it rarely is the end goal, right? What will you do with the money? Why do you want that much money?…

And how will you measure success?

Imagine you have an important meeting with a potential client. Are you successful when you closed the deal and the client buys from you?

Or do you see success in a different way, like “I did my very best during that meeting” (whatever the result is)? The latter is less destructive when you do not reach the results you envisioned. But hey, it’s up to you. what will it be?

Me, personally, when there is something important I want to realize, let’s say give an online training, then success will be something like: I inspired a certain number of participants in a way that they wish to invest time (and money) in building their Personal Brand. Ideally with me J

So I can measure my success by counting the number of clients that subscribe to my programs after they have attended the online course.

However before I can give the training, I need to come up with the content and the powerpoint, I have to promote the training, I have to make a landing page on my website etc etc etc… All these steps are important when you want to organize an online training.

And taking each step towards your end goal is a step forward and thus a success. And it’s so much more rewarding and motivating if you can celebrate little successes too, don’t you agree?

What are the 4 elements that will increase your chances to success?

Now once you know what success means to you and how you will measure it, you want to increase the chances of success, right? Well there’s 4 key elements you should look into.

Actually, you better examine these 4 elements before taking up a big challenge, or a big decision.

Let’s return to Liesbeth’s case. What are the chances she will be successful as a freelance HR Interim Manager?

Let’s look into the 4 elements:

1. Commitment

Before you take up a serious challenge, you need to figure out whether there is a real possibility that you will achieve what you are up to. How else can you be really committed if you are not sure you’ll make it in the first place.

I meet a lot of people who have a great idea and are so enthusiastic about it that they’ll go for it. They believe enthusiasm, willpower and motivation will be enough to be successful. (I am one of these people, if I don’t watch out, and listen to my husband or other people who keep me with my feet on the ground :-))

Problem is that enthusiasm, willpower and motivation hardly ever last forever.

So, your rational side (of a rational partner:-)) should also have a say in this. When you make a serious decision like starting and running a business, you’ll need money, time… you’ll need to make some sacrifices. Are you willing to do that? And have you looked into these possible sacrifices, pitfalls, hurdles… Will you be able to cope on an emotional, and physical level?…

Do the commitment check

If you want to measure your commitment, you need to check 2 things:

  • What do you need to make this work?

* Essential: eg if you want to start a HR interim manager, you need a financial buffer

* Important: eg some marketing and branding skills are important if you want to be a successful freelance interim manager

* Nice to have: eg being a freelancer can be lonely, so having a buddy/sparring partner is a nice to have

  • What are the solutions for possible problems

* Hurdle: you cannot get around it: if you want to be a successful freelance interim manager, you need to build a network of potential clients and/or providers

* Obstacle: you can bypass these: if you do not have all the requested skills, you might consider delegating

* Pitfall: make cause a disaster if you don’t watch out: being an entrepreneur means hard work, but don’t work too hard, you don’t want to end up with a burn-out. So take some time off once in a while.

Takeway: see to it that you function optimally on a practical (rational) as well as an emotional level (feelings)

2. Ownership

Are you the CEO of your life?

Are you the CEO of your business?

Make sure you are the owner of your decisions and plans.

3. Responsibility & accountability

It’s good to have great plans and being the owner of your plans. That’s the easy part :-). But do you have the discipline to make it work? To implement?

If you accept the responsibility and the accountability of a project, you will increase the chances of making it work a lot, and thus being successful.

4. Excellence

Do the best you can. That’s all you can do.

Art Williams said “All you can do is all you can do. But all you can do is enough!”


My motto is:

“Be Good. Do Good. Feel Good.”

What it comes down to is that you need to thrive for personal excellence, or doing the best you can, whatever the result.

You could also decide to set the bar really high and be extremely down when you do not reach your goal. With all the consequences…

It’s up to you.

It’s your choice.

Now will Liesbeth be successful?

She certainly is committed, has the skills, is willing to take the responsibility and ownership. That’s good.

And I am there to be her sparring partner and to teach her a thing or two about Personal Branding.

If you want to know more about the concepts above, I suggest you read “The Chimp Paradox” by Dr. Steve Peters. That’s where I got some of these ideas. It’s not my invention 🙂

And if you want to know more about Personal Branding, contact me.


Or join our free online training the coming weeks. The first edition was a great success and has therefore been prolonged

FREE Personal Branding Scan



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So how about you, what are your big dreams?


love to hear your thoughts, questions, worries, ideas… contact me +32.478.39.02.69 or leave a reply below

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