Why you should give away your best stuff?
15 ideas to create your fantastically valuable freebie
Have you ever been in a supermarket?
And when you walk through the aisles have you ever come across some friendly lady offering you a free cookie of a small cup of some new drink?
Why do they do that?
I guess you know.
Reason 1: once you have tasted that cookie you’ll want to buy the whole box.
Or at least that is what the lady hopes you’ll do.
Reason 2: the rule of reciprocity: the lady gave you something valuable (great cookie) and now you feel obliged to do something in return (as in buying the box).
We, solopreneurs, can do that too.
So why don’t we?
Have you ever been in a shop where they offer you a loyalty card?
What did you do?
Did you give your name and email address?
And if so, why did you give it to them?
To get a discount on the 10th purchase?
Why do shops want to create these loyalty programs?
- they increase the amount you spend each time you visit the shop
- you’ll probably visit the shop more often
- they can track your spending habits and see which items are more popular, when…
- they get to communicate with you on a regular basis … you don’t want to miss out on extra discounts, do you?
I’m not saying that all solopreneurs should put a loyalty program in place
But we can learn something here.
People are willing to give their name and email address in return for a reward.
And that, my dear reader, is something you should do too.
It is important that all of your contacts must have willingly given you their email address, with the knowledge that they would be added to your list and receive emails from you.
This has become even more important since the General Data Protection Regulation (GDPR) was approved by the EU Parliament on 14 April 2016.
And your potential customer will not be eager to give you his details unless you give him something valuable in return for the “opt-in” to your list.
Once somebody opted into your list, you can start a conversation with that person and give him other valuable things for free. All, with the aim to build trust. For example: via weekly blog posts.
Fantastically Valuable Offer (FVO)
Once trust is built and the need is there, the customer is likely to buy your stuff.
I call this process: the Fantastically Valuable Offer (FVO)
F: you give him a fantastically valuable FREEBIE– your free giveaway
V: you deliver great VALUE by means of blog posts, emails with templates, video’s, etc… for free
O: after a couple of emails, you make him an OFFER he can’t refuse 🙂
Now my question to you…
What is your FREEBIE?
Tip: Your freebie should:
- Be really valuable – give away your best stuff for free and people will say “OMG if he gives this away for free, imagine what you’ll get if you buy his stuff…”
- Relate to the reason people are visiting your site or shop
- Not cost you a lot of time and money
Here are 15 ideas for free giveaways:
- An eBook
- A free course
- A test
- A survey
- A members-only forum
- A video series
- Great templates
- A checklist
- A recipe
- A recorded webinar
- Access to you
- A mystery gift
- A free sample
- An audio file
- A whitepaper
What’s your freebie?