or why blogging is important for your Personal Brand & Business…
Those of you who follow me, know that I regularly write blog posts. I like writing and I like giving tips, tricks and behind the scenes news to my audience.
However it is not only because I like informing people, there are other reasons why I think blogging is important for myself and my business. So also for you, the small business owner.
Herewith 5 reasons why you should start your own blog:
1/ Attract clients
There! I said it! Reason number 1 is to attract clients! Some of you might be offended and wanted me to talk about building relationships and sharing information, and that is all true, and I’ll discuss it in the other bullet points.
However in the long run, we – small business owners – need to make a living. How? By giving excellence service to our clients. But this means you have to have clients and blogging is a major way to attract clients. Last week 3 clients signed up for my programs, all because they read my blog every week and decided I’m the go-to person to help them build their brand and their business.
Isn’t that awesome!?!
2/ You become a better and faster writer
The more you write, the better you get at it. People ask me “isn’t it a hell of a job to have to write these blogs every week, doesn’t it take a crazy amount of time?” My answer: “at first it was and it took me a lot of time – today it becomes less and less difficult and it takes less & less time.”
3/ You build a relationship with your potential and existing clients
People buy from people. People buy from people they know, like & trust. Blogging is an ideal way to get people to know, like & trust you. Blogging is an ideal way to build a relationship with them.
4/ You become an authority in your field
Writing about your expertise, sharing valuable information related to you field, are the basics of building an expert status, and even more important building an authority status. Being the authortity in your field is the best way to attract clients and stand out from the competition. Because there is no competition anymore… OK OK, less competition 🙂
5/ You improve your SEO
Google loves new content and blogging is all about sharing content. So writing blog posts regularly will attract traffic to your site. And with a little help it will improve your SEO. Help? Indeed, the right WordPress plugins, the right keywords, that’s what I mean.