are you locked in plato's cave

Should you go digital?

Hi there

Are you still locked in Plato’s cave?

Or have you seen the beautiful world out there?


A couple of days ago I had dinner with a group of entrepreneurs.

This group of entrepreneurs gather together every first Monday night of the month.

The idea is to share success stories, challenges, difficult cases, experience…

We also invite a guest speaker once in a while.

And my friend Karina Urbina and I have the honor to facilitate all this.


Now, this Monday night it was evaluation time.

Everybody could give feedback on the setting, content, facilitators, etc…

Important stuff.

Now, I must say I was surprised to hear the feedback of some of the members.

A couple of them told Karina and myself we were trying too hard to convince them of the digital world, the internet and social media.

I guess you can say that Karina and I are very enthusiastic about this digital era.

And maybe a little too enthusiastic.



However, what disturbed me a little was the fact that these same men told us that internet & social media etc. was not that important for their business.

“There are other ways to do business”


I totally agree that you still can do business the good old fashioned way

I totally agree that face2face networking is very valuable

And I’m certain not everybody should have a webshop.


I am not convinced, however ,that we should say no to the digital world.

On the  contrary.

I pretty sure that you need “to go digital” if you want to grow your business in the long run.

I am sure that those entrepreneurs who want to stay “invisible” online… will not make it.


To quote Peter Hinsen: “Those who do not believe in the online world, are 1/ dead or 2/ extremely rich or 3/ stupid”

Pretty harsh I know.


So who are you?


Are you one of the people in Plato’s cave?

These people have always lived in a dark cave and only saw the shadows.

That cave and these shadows are their reality.

Are you the entrepreneur who says no to the online world?


Or are you the one who got away from the cave?

And saw the beauty of the real world?

Not the illusion in the cave.

Do you see the beauty of the online world?

The possibilities it might bring you  and your business?



Tell me, what’s your opinion about the digital world? Are you in or out?


love to hear your thoughts, questions, worries, ideas… contact me +32.478.39.02.69 or leave a reply below

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