Or how to deliver your message and content
In my first blog post of the 5 step Blog series about Personal Branding I explained you that knowing who you are and what you have to offer to your target audience is the cake.
But the truth is, it’s not that difficult.
- Mister Branding: what you promise your clients
- Miss Marketing: what you do to get your message or promise to the clients
Content is king, distribution is queen
But if content is king, then distribution is queen.
There we have the marriage again 🙂
Anyway, you need to get your message and content out there, more specifically to your target audience.
So you need to know the distribution channels and choose the ones that suit you best, I repeat, choose the ones that suit you best.
It’s all very nice to choose the channels you like best, but be sure that’s where your target audience is.
Pfew, a lot of the people I meet are afraid of Personal Branding, because they don’t know where to start.
And when they have taken their first steps, a lot of them still panic because there are so many ways to deliver your message.
What should you choose?
I say, choose whatever is in your comfort zone first.
So my advice, focus on the fields you feel comfortable in (keeping in mind… yeah yeah) and expand later.
It ain’t over until the fat lady sings
This is an ongoing game. So have your Personal Brand Strategy Plan ready and keep on tweaking it where necessary. Keep on delivering valuable content, stay relevant, set new goals, keep up with technology, nurture your network and never give up.
Want to know more about the steps to build your Personal Brand?
- Contact us for a free Personal Branding Scan! You’ll get free advice from ‘moi’ about your Personal Brand – how great is that 🙂
who’s your favorite Miss Marketing?