I recently went to the Camargue located south of Arles, France, between the Mediterranean Sea and the two arms of the Rhône River delta.
It is a beautiful place and it is well known for a couple of things:
- The white horses
- The flamingos
- And fleur de sel
And I would like fous on fleur de sel.
Fleur de sel is one of those small but indispensable touches, like good quality olive oil or fresh herbs, that changes an ordinary meal into a culinary experience. You may not want to use it every single day, because it is expensive, but there are certain dishes that will be markedly improved when you do.
Why is it so expensive?
1. It is rare
There are only a couple of regions in France, Portugal and Spain where this special salt can be harvested. It’s not like typical table salt.
2. It needs to be harvested by hand
First of all, you need to wait for the perfect moment: hot summer days and no wind. Second, it is a very delicate process which requires manual labour and special tools.
3. The brand
Fleur de sel has a very solid reputation, not only because of the quality of the project. I’m sure that these well-known chefs raving about fleur de sel have also improved the reputation of this special salt.
Now what does this have to do with you and your business?
It is clear that fleur de sel is not a commodity like table salt.
And you shouldn’t be either.
Because being a commodity means you’ll have difficulties standing out from the competition, attracting, clients, asking higher prices and living a fulfilled (professional) life.
So, how can we avoid being a commodity?
1. Be rare, be unique
Identify your unique selling proposition. What makes you unique? How can you stand out? Check out my vlog if you want to know more: http://www.youbrandbuilder.com/what-makes-you-unique/
2. Ask higher prices
Asking higher prices (than the competition) will make you stand out. People perceive higher prices with a higher quality. Low prices equals commodity. Check out my vlog on how to double your fees here: http://www.youbrandbuilder.com/how-to-double-your-fees/
3. The brand
Always be building your Personal Brand. How? Download your FREE ebook “5 steps to build your Personal Brand & move your business to the next level” here: http://www.youbrandbuilder.com/sign-up-to-get-the-free-e-book/
Btw, want to see the related video? Here it is:
What steps have you taken in order to avoid being a commodity?