What can we learn from sir Paul McCartney’s Personal Brand?


It’s summertime.

Well, it should be summertime, but I’m still looking for the sun.

But hey, let’s not complain about the weather. Nothing we can do about it, so why bother.

Summertime, also means summer festivals.

I just enjoyed 4 heavy days at Rock Werchter. Had the pleasure to see great artists perform.

One in particular caught my attention in relation to Personal Branding: 74 year old sir Paul McCartney.

I noticed he has humor. “Don’t take yourself too seriously” must also be his motto, I guess. Anyway, I like that, humor on stage.

The thing that is so interesting about this ex-Beatle is that he has not only been extremely productive all these years. He has also always held on to his own Personal Brand in an authentic way.

They used to call him the “nice” Beatle, because he was not the rebel like his colleague John Lennon. Might be. But what I like about him is that he’s always followed his own path. And he kept on going. Authenticity is the keyword.  He is in many ways autodidact and he is ok with that. He is open about it and doesn’t pretend otherwise.

From a simple boy from Liverpool who conquered the world together with his 3 friends to sir Paul McCartney who is, after 50 years, still able to move people from all generations to tears. How about that!

His motto has always been:

Dream large, perform large. Then just keep on learning, never stop. In order to be strong; profound, ambitious, insatiable and different.

And I bet that’s one of the reasons why he still has such a strong Personal Brand. Sir Paul has often stated that it is important to do what you love to do and to always keep eyes and ears open. The ideal recipe for creative ideas.

What’s in it for you?

There are 3 major lessons learned when you look at sir Paul and his performance a couple of days ago.

1/ Honor your personality and your personal brand. Don’t try to be someone else.

2/ Follow your own path. Who cares what others say.

3/ Have fun & don’t take yourself too seriously.



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